Marketing Manager - Law Firm

A growing law firm in London is seeking an experienced Marketing and Business Development Manager to join their team.
This is a key commercial role focused on strengthening market presence, elevating brand visibility and driving long-term, sustainable profitability.
The position blends strategic marketing expertise with hands-on business development, making it ideal for someone who can balance creativity with data-led decision making. You’ll work closely with senior leadership to shape firm-wide initiatives that support revenue growth and deepen client relationships.

Key Responsibilities

• Develop and deliver integrated marketing strategies that promote the firm’s services and support its growth plans.

• Oversee digital marketing (SEO, PPC, social media, content, email) in partnership with external agencies.

• Manage brand positioning and ensure consistent messaging across all channels and materials.

• Shape and implement the firm’s business development approach, working with Heads of Practice to bring plans to life.

• Identify and secure new business opportunities and strategic partnerships.

• Support fee earners in nurturing key client and stakeholder relationships.

• Set KPIs and evaluate performance across all marketing and BD activity.

• Manage real-time lead generation processes, coordinating with outsourced call handling and the internal triage team.

• Analyse campaign data and market trends to improve strategies and resource allocation.

• Provide senior management with regular reporting on performance, ROI and insights.

• Build strong internal relationships to ensure marketing aligns with wider business goals.

• Work closely with Heads of Practice to develop BD ideas, tools and capability across teams.
Experience Required

• 7–10+ years’ experience in marketing and business development, ideally within a legal, regulated or professional services environment.

• Proven success delivering growth through targeted marketing and BD initiatives.

• Experience managing Legal 500 and similar submission processes.

• Strong background in budget management and leading cross-functional projects.
Skills & Attributes

• Commercially focused with strong strategic thinking.

• Excellent communication, presentation and negotiation skills.

• High proficiency in digital marketing tools, CRM systems and analytics platforms.

• Organised, adaptable and confident managing multiple projects in a fast-paced setting.

• Creative approach with strong problem-solving capability.

• Genuine passion for driving business growth and championing the value of marketing and BD.
Should you have any questions or wish to apply please do not hesitate to contact Clear Legal Recruitment Limited.

Please Note:

Due to the number of applications we receive we may be unable to respond to every application directly. If you have not heard from us within 3 working days please assume your application has been unsuccessful