Senior Growth Product Manager

In a nutshell, we’re all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see. It’s a different way of doing things, sure. But it works.

We’re one of the UK’s favourite wine clubs, shipping over 1 million (!) cases a year to curious wine lovers. And with an ambitious road ahead, we’ve got no plans on plugging the cork on growth. Our global team (with offices in the US and Australia, too) is entrepreneurial by nature, obsessive about customer experience and driven by performance. All things that make Naked a great place to grow both personally and professionally.

And yes, we like wine. A lot.

It takes a village to be Naked. That’s why we’re always on the lookout for eager talent to join the club. And now, our Product team is looking for a Senior Growth Product Manager to join the fun.

This role is all about helping more people discover Naked — and making it brilliantly easy for them to become customers. You’ll own and optimise our acquisition and new customer conversion funnel, leading growth-focused product initiatives that deliver measurable, sustainable commercial impact. Working closely with Acquisition, Analytics, Design and Engineering, you’ll combine strong product leadership with experimentation, CRO and data‑led decision making to scale customer growth — without ever losing sight of the customer experience.

If you’re keen to help us take the guesswork out of enjoying great wine, there’s a Naked welcome pack with your name on it.

Together, we’ll take Naked Wines to the next level — and share our not‑so‑well‑kept secret with the world.

Location & Flexible Working
:
London Hybrid (1‑2 days/week in our London Office)

• Own and shape the growth and acquisition product roadmap, with a clear focus on optimising the end‑to‑end acquisition funnel and new customer conversion
• Lead a cross‑functional growth squad, aligning Product, Engineering, Design, Analytics and Acquisition around a clear mission and measurable growth outcomes
• Own and prioritise the product backlog, writing clear user stories and acceptance criteria based on customer impact and commercial value
• Apply CRO and experimentation best practices, developing hypotheses, running A/B tests and iterating based on results
• Partner closely with Analytics to assess funnel performance, experiment outcomes and feature impact, turning data into actionable insight
• Build a deep understanding of prospective customer segments, motivations and barriers by working with User Research, Design and Analytics
• Collaborate with the Acquisition team to align traffic, messaging and onsite experience so product and marketing reinforce each other
• Define, track and report on acquisition and conversion KPIs, clearly demonstrating the incremental value delivered by the team
• Communicate progress, learnings and opportunities clearly to stakeholders, managing expectations and surfacing new growth ideas
• Stay up to date with growth product trends, CRO techniques and experimentation tools, bringing fresh thinking into the roadmap
• Support the Head of Product in shaping the wider product vision and strategy, particularly where growth intersects with the core customer experience
• Proactively improve ways of working across Product, Growth and Acquisition, raising the bar for experimentation quality and impact

• Significant experience as a Product Manager (or similar), with clear ownership of growth, acquisition or conversion‑focused initiatives
• Strong hands‑on experience with CRO, experimentation frameworks and A/B testing, delivering measurable conversion improvements

• Excellent collaboration and communication skills, with experience leading cross‑functional teams and working with senior stakeholders
• Strong storytelling ability — you can clearly explain insights, trade‑offs and decisions using data
• Excellent analytical skills across quantitative and qualitative data, with a solid understanding of experimentation and performance measurement
• A problem‑solving mindset, with a passion for simplifying complex growth and…