Commercial Broadcast Inventory Manager, Sport
Listed on 2026-03-04
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Business
Business Development, Sales Marketing
Location: Greater London
Who We Are
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euro league Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and P .
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
- Inventory Management: the primary duty involves using inventory management tools and systems to ensure that ad space/time allocations are configured correctly. This includes monitoring and tracking available commercial airtime or digital ad space
- Revenue Optimization: the successful candidate will work closely with the commercial and sales teams to analyse data, predict demand, and ensure that the available capacity is used sustainably and profitably. This includes advising on pricing policies and how to plan ad schedules around remaining inventory to meet client budgets and requests
- Scheduling and Planning: the successful candidate will be responsible for the allocation of advertising minutage across different channels/brands, working with programming and scheduling teams to agree upon and implement commercial log templates
- Stakeholder
Collaboration:
the role requires liaising with staff at all levels, from Commercial, Sales, Distribution, Marketing, Channel Operations and Technical operations teams, to ensure seamless execution of campaigns - System Integration and Improvement: this manager often supports the development, launch, and training for new planning and booking systems, integrating processes during company mergers or system upgrades
- 5 Years + prior experience in a broadcast or media environment, particularly in a traffic, operations, or planning role, is typically required, with management experience highly valued
- Broadcast Industry Knowledge: a deep understanding of the broadcast ecosystem, including ad sales processes, scheduling, regulatory compliance and the technical aspects of content delivery (e.g., live production, streaming, IP-based transport)
- Inventory Management Principles: knowledge of core inventory management techniques, such as demand forecasting, capacity planning, managing availability, and minimizing "dead stock" (unsold ad spots)
- Systems Proficiency: expertise in using broadcast management systems and available traffic software to track, schedule, and report on commercial inventory. Familiarity with business intelligence (BI) tools and strong Excel skills are also key
- Data Analysis & Reporting: the ability to analyse data, track key performance indicators (KPIs) like ad fill rates and inventory turnover, and prepare reports for management to inform decision‑making
- Sales & Financial Acumen: an understanding of the commercial aspects, including ad pricing, budget management, negotiation with agencies/advertisers, and how inventory management impacts revenue and profit margins
- Analytical Abilities: essential for interpreting sales patterns, predicting future demand, and making data‑driven decisions to optimize inventory utilization
- Problem‑Solving: the ability to quickly address scheduling conflicts,…
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