Business Analyst

Job Description

Position: Business Analyst

Location: London Office (Holborn) - In‑office role (not remote)

Schedule: Full‑time (Mon Fri, 8:00 am to 4:30 pm)

Salary: From £38,000 (depending on experience)

PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Korea’s top beauty brands to offer an extensive range of over 2000 Skincare, makeup, hair and body products online and via our offline stores. Since 2019, we have been the go‑to destination for UK K‑Beauty enthusiasts online and offline, with 10K+ 5‑star Trustpilot reviews!

As we continue to grow, we’re looking for an Assistant Merchandiser to join our dynamic team in London. This is an exciting opportunity to take ownership of trading performance, stock management, and range planning, helping shape the product journey from supplier to shelf.

As we scale across retail, ecommerce, and wholesale channels, we’re seeking a Business Analyst who can turn data into action and manage initiatives from concept through execution.

You will partner across Marketing, Retail Operations, Merchandising, Supply Chain, and Finance to drive insights, improve processes, and lead cross‑functional projects that accelerate growth and enhance the customer experience.

• Analyse business performance across stores, ecommerce, and wholesale (sales, KPIs, customer behavior, SKU velocity, inventory movements).
• Build dashboards and reports that provide visibility into trends, risks, and opportunities.
• Translate findings into actionable recommendations for leadership and cross‑functional teams.
• Support demand planning and merchandising decisions with data insights.
• Analyze promotional performance and pricing impacts.
• Monitor campaign, launch, and merchandising results across channels.
• Map current business processes and identify opportunities for efficiency and scalability.
• Propose and help implement workflow enhancements that support a fast‑paced retail environment.
• Lead or support initiatives related to systems upgrades, tool adoption, and automation.

• 2+ years in business analytics role ideally within a medium sized fast‑paced environment.
• Proven project management experience (formal certification like PMP/Agile is a bonus but not required).
• Strong analytical skills; comfortable working with complex datasets.
• Proficiency in Excel/Sheets and at least one BI tool (Looker, Power BI, Tableau, etc.).
• Experience managing cross‑functional projects with tight timelines.
• Excellent communication, organization, and stakeholder management skills.
• Comfortable in a fast‑paced, high‑growth environment with shifting priorities.

• 20% staff discount across all PURESEOUL stores and online.
• 28 days holiday allowance (pro rata).
• Casual and creative office environment.
• Company pension scheme.
• Opportunities for professional growth and career development.
• Be part of a passionate team shaping the future of K‑Beauty in the UK.

Please note:

Due to high application volumes, we were unable to respond to every applicant. If you haven’t heard from us within two weeks, unfortunately, your application hasn’t been successful on this occasion.