Commercial Director

Baller League is redefining the future of football entertainment. Combining elite-level talent with fan-driven storytelling and next-generation digital engagement, the league offers a new era of accessible, community-powered sports.

Through immersive live events, cutting-edge media content, and strategic brand collaborations, Baller League connects audiences and partners at the intersection of sport, culture, and technology.

Launched in 2024, Baller League now operates professional 6-a-side leagues on two continents and is developing the first global professional platform and player pathway for the world’s most played sport.

We are seeking an exceptional Commercial Director to lead and scale Baller League’s commercial revenue strategy. You will own the acquisition, development, and retention of high-value sponsorship and brand partnerships, working directly with global and category-leading brands.

This is a senior leadership role for a commercially driven operator who combines strategic vision with hands‑on deal execution.

• Develop and execute a multi-year commercial and sponsorship strategy aligned to Baller League’s growth ambitions.
• Build scalable revenue streams across:
• Title sponsor ships
• Team sponsors
• Broadcast and digital integrations
• Experiential and live‑event partnerships
• Set and deliver annual revenue targets.

• Originate, negotiate, and close high-value partnerships with A-list brands.
• Build bespoke, data-led partnership propositions.
• Maintain senior-level relationships with CMOs, Heads of Brand, and agency leaders.

• Ensure all partnerships are flawlessly activated across broadcast, digital, social, and live environments.
• Work with content, production, and marketing teams to maximise sponsor ROI.
• Oversee rights delivery, reporting, and performance tracking.
• Build and lead a high-performing commercial team.
• Establish sales processes, CRM systems, and performance management.
• Coach junior and mid-level sales staff.

• Represent Baller League at industry events and with key stakeholders.
• Build relationships with agencies, rights buyers, and media partners.
• Monitor competitor activity and emerging commercial trends.

• Own pricing frameworks, rate cards, and inventory management.
• Ensure compliance with legal, regulatory, and brand safety standards.
• Support management of contracts and commercial risk.

• Proven track record of closing multi-million-pound sponsorship deals.
• Experience working with top-tier brands.
• Strong network across brands, agencies, and rights buyers.
• Experience in high-growth or challenger brands preferred.
• Outstanding negotiation and closing skills.
• Ability to package IP, content, and audience data into compelling propositions.
• Deep understanding of:
• Digital and creator marketing
• Performance metrics
• Someone that rolls up their sleeves and executes.
• Comfortable operating in fast-moving, ambiguous environments.
• Commercially obsessed but creatively minded.
• Passion for football, culture, and media innovation.

• Opportunity to shape a category-defining sports property.
• Be part of a high-growth, culturally relevant platform.
• Build partnerships with the world’s most recognisable brands.