Senior Go To Market Proposition Manager

Join us as a Senior Go To Market Propositions Manager, where you’ll shape and execute go‑to‑market strategies that accelerate growth across Barclaycard Payments products and solutions for our SME customers. You’ll translate customer needs, product capability, market opportunity and regulatory considerations into compelling, customer‑led propositions that drive commercial value. Working at the centre of Product, Sales, Marketing, Risk and Operations, you’ll ensure propositions are launched effectively, positioned competitively, and supported by clear commercial and sales enablement plans.

You’ll own the end‑to‑end GTM lifecycle, from market and segment insight through to launch execution and ongoing performance optimisation. This role combines strategic thinking with hands‑on delivery, requiring a strong understanding of the payments ecosystem, routes to market, and the needs of merchants and partners.

• Recent background in merchant acquiring, fintech, or payments acquiring.
• Proven involvement in shaping and launching customer product or propositions across ecommerce and point of sale, including working with Independent Software Vendors (ISVs) in a customer‑centric way.
• Demonstrated delivery across multiple routes to market, including direct sales, digital, and self‑serve channels.
• Ability to work effectively within cross‑functional, matrixed organisations.

• In depth knowledge of the ISV market
• Strong customer/merchant segmentation and customer journey expertise
• Experience enabling partner channels (ISVs, affiliates, web developers)

This role is based in London.

You may be assessed on the key critical skills relevant for this role, such as risk and controls, change and transformation, business acumen strategic thinking, and digital and technology, as well as job‑specific technical skills.

To develop and manage the success of specific financial products and services, providing in‑depth expertise on a particular product line, bridging the gap between product development, marketing, sales, and customer service.

• Provision of SME expertise on specific products and services to customers and colleagues, including features, functionalities, benefits, limitations, risks and compliance.
• Identification of market trends, new features, regulatory requirements and potential risks, and analysis of data obtained from sales figures and customer feedback, to support the product development process and communicate key findings to relevant stakeholders to improve product offerings.
• Response to customer inquiries, resolution of issues, and provision of guidance on product usage.
• Presentation of the advantages and features of the product to potential customers, building trust and encouraging adoption.
• Assistance with the development and execution of marketing materials for the product, such as brochures, presentations and online content.
• Participation in training sessions and workshops to share product knowledge and expertise with colleagues and other stakeholders.
• Participation in events, conferences and other networking opportunities to showcase the product and generate interest.

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, plan for the department’s future needs and operations, counsel employees on performance and contribute to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short‑ and long‑term goals and ensuring that budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.…