GTM Associate; Commercial​/Founder’s Associate Pathway

At The Sales People
, we work with VC-backed, venture capital–funded, high-growth tech businesses
, and everything we do — from hiring to training to onboarding — is shaped by real experience scaling sales and GTM teams in fast-paced startup environments
.

We are one of a kind.

📍 Richmond, Greater London, UK

🕒 Full-time

🚀 VC-Backed, High-Growth Tech & Startup Clients

We are one of a kind.

We’re looking for a top-notch GTM Associate: someone commercially curious, intellectually sharp and eager to learn.

This role sits at the heart of go-to-market execution
, working closely with sales teams and founders to ensure they have high-quality, well-qualified leads to turn into revenue, while feeding real-world sales insights back into GTM strategy.

This role is also highly comparable to titles such as Commercial Associate, Growth Associate, or Revenue Associate
, and for high performers, has clear potential to develop into a Founder’s Associate (Commercial/GTM focus) or other mid-level commercial roles
.

You’ll be employed by one of our VC-backed, scaling tech clients
, while working from The Sales People HQ
, surrounded by a high-performance culture.

If you have a genuine interest in:

• Working directly with founders and senior commercial leaders
• Partnering closely with sales teams to improve lead quality and conversion
• Growing a business from the ground up in a startup or VC-backed environment
• World-class training and onboarding
• Working for a venture capital–backed startup or rapidly scaling company
• Fast progression, clear growth pathways, and high earning potential
• Thinking out of the box in a fast-paced setting
• Building GTM systems from scratch
• Working with modern tech tools (e.g. Clay, Hub Spot, Zapier, Make, Apollo, and more)

This role could be perfect for you.

• Design GTM systems starting from clear business and revenue outcomes
• Work closely with the sales team to ensure they have high-quality leads to call on
• Gather structured feedback from sales conversations to continuously refine targeting, messaging, and strategy
• Automate workflows across CRMs, Zapier, Make, and other GTM tools
• Build, enrich, and qualify prospect lists using tools like Clay and Apollo
• Set up outbound campaigns, email infrastructure, and dashboards to track performance
• Test, measure, and iterate on processes to drive efficiency and scale
• Document decisions clearly and communicate reasoning to stakeholders
• Work in a low-ego, collaborative,
  high-growth startup environment
• Have a direct impact on commercial and revenue outcomes from day one

You don’t need to know all of this yet.
Curiosity, drive and mindset matter more than experience
. We’ll teach you the rest.

• A systems thinker who can reverse-engineer solutions
• Commercially sharp with strong problem-solving skills
• Comfortable with data and analytical decision-making
• Ownership mindset and obsession with achieving results
• Ability to thrive in fast-paced, high-growth, VC-backed environments

This role is a great fit for:

• Recent graduates with degrees in business, entrepreneurship, strategy, economics, or related fields
• Early-career professionals looking to build a commercial or founder-facing career in startups

Apply now if you want to learn, execute, and grow in a high-growth, venture capital–backed startup where your attitude, curiosity, and drive will make all the difference — and where this role can evolve into a Founder’s Associate or mid-level commercial position
.

Every application is reviewed personally by our talent team.

No algorithms. No shortcuts. Just a focus on finding the right people.