Regional Sales Manager England, United Kingdom - Sales - Sales Executives; Outside Sales

What You'll Do

Avalara is seeking a Senior Sales Executive to drive new business growth across the EMEA region. This is a strategic, high-impact role focused on acquiring mid-market and enterprise customers and expanding Avalara’s footprint across a rapidly evolving tax and compliance landscape.

The ideal candidate will be an accomplished consultative seller, comfortable engaging with the Office of the CFO and other C-suite leaders to position Avalara’s multi-product tax compliance platform as a key enabler of digital transformation and global scale.

Beyond regional expertise, this individual will possess or quickly acquire global tax domain knowledge, including U.S. sales and user tax, and understand how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

• Drive net-new revenue growth by identifying, engaging, and closing new enterprise and mid-market clients across the EMEA region.
• Lead strategic sales engagements with C-level stakeholders, aligning Avalara’s value proposition with their operational and growth priorities.
• Position and sell Avalara’s multi-product suite, including eInvoicing, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
• Demonstrate thought leadership on Agentic AI’s role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
• Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara’s product innovation and go-to-market strategies.
• Maintain current knowledge of EMEA-region tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

• Proven track record of success in complex, consultative B2B sales within SaaS, ERP, Fin Tech, or tax technology.
• 5+ years of experience in new business development with consistent quota attainment.
• Experience selling into the Office of the CFO, with strong executive presence and storytelling skills.
• Deep familiarity with ERP ecosystems, and how they integrate with compliance or finance solutions.
• Solid grasp of indirect tax and compliance automation in the EMEA region, with the ability to learn U.S. and global frameworks quickly.
• Awareness of or curiosity about Agentic AI, its business applications, and how AI-driven automation is reshaping compliance operations.
• Fluency in English required, second European language an advantage.
• Self-motivated, strategic thinker able to work independently and collaboratively in a global environment.
• Experience contributing to regional marketing and partner strategies is highly desirable.

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.