Senior Manager - GTM and Props

As a Senior Propositions Manager, you will lead the strategic thinking and execution on all Vertical propositions. Working with stakeholders across the business, you'll ensure our propositions are fit for purpose to deliver our strategic growth ambitions. You are accountable for what we launch and how we launch new propositions to market to maximise market impact. You will work closely with key stakeholders across Business to translate customer and market insights into compelling propositions, ensuring our products and services are positioned effectively in the market.

• Define and own the propositions strategy for Vertical propositions across Retail, Finance, Local Government & Health, understanding customer needs, market position, competitors, and trends.
• Identify ways to improve, simplify, and amplify existing vertical propositions, and build new propositions that differentiate and help us win in the market.
• Manage the full lifecycle of propositions from ideation to retirement, optimise the portfolio, and steer delivery of the propositions roadmap with cross-functional partners including COO, Digital, and Commercial Strategy.
• Be accountable for successfully launching new propositions and solutions, creating and executing the GTM roadmap with the Business Planning team, and driving sales and customer adoption.
• Lead and mentor the propositions team, whilst driving thought leadership and collaboration across matrixed teams to deliver outcomes for the role.

• Proven experience in propositions management, product marketing, commercial strategy, or a closely related commercial role.
• Skilled in creating compelling value propositions that clearly articulate unique benefits and differentiate effectively in the market, addressing specific customer needs and market gaps.
• Strong presentation and communication skills to articulate propositions, engage stakeholders, and deliver persuasive pitches; ability to adapt your style to different audiences.
• Stakeholder management skills with ability to collaborate across functions (e.g. commercial strategy, product, marketing, sales, finance, digital) and influence senior stakeholders.
• Proficiency in conducting market research and analysis to identify customer needs, market trends, and competitive dynamics.
• Solid understanding of the vertical market segments (Retail, Finance, Local Government & Health), how these markets operate, and factors affecting their economics.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

• 15% on target bonus
• Health Care
• Car Allowance
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women's health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer's leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.