Marketing and commercial managers

Their responsibilities encompass a wide range of marketing functions, including:

• Liaising with Senior Staff:
  Collaborates with senior management to determine the product or service range that will meet business goals.
• Developing Sales Strategies:
  Contributes to the creation of effective sales strategies and setting realistic sales targets that align with the company’s objectives.
• Conducting Market Research:
  Engages in discussions with employers or clients to analyze requirements, carry out surveys, and study market trends to understand customer preferences.
• Analyzing Customer Feedback:
  Evaluates customer reactions to aspects such as product, packaging, and pricing to enhance overall offerings.
• Sales Reporting:
  Compiles and assesses sales figures to prepare reports, offering insights and recommendations to senior management regarding marketing and sales strategies.
• Managing Marketing Teams:
  Directs a team of marketing professionals to effectively implement marketing strategies for products and services.
• Building Client Relationships:
  Establishes and nurtures relationships with clients, negotiating business contracts and crafting detailed project specifications.