Head of Commercial Partnerships, Ads

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The Opportunity

Deliveroo Advertising is building one of Europe’s most modern Retail Media Networks, powered by delivery intent, rich merchant data, and a rapidly growing portfolio of endemic, FMCG, and non-endemic advertisers. As we scale, our external ecosystem - agencies, platforms, measurement providers, and technology partners - becomes an increasingly important driver of revenue growth, innovation, and market influence.

To support this next phase of growth, we are creating a Head of Commercial Partnerships, Ads role within Deliveroo Advertising.

This role will define how Deliveroo Ads builds and activates high-value industry partnerships - strengthening our presence across the media and data partner landscape, accelerating relevant AdTech and Mar Tech integrations, and supporting Sales and Strategy teams to unlock new categories of growth.

The remit aligns closely with Deliveroo’s collaboration with Door Dash Ads, ensuring shared ecosystem opportunities and alignment across markets.

The Role

As Head of Commercial Partnerships, Ads
, you will build, lead, and scale Deliveroo Advertising’s commercial partnership ecosystem - strengthening partner relationships, deepening platform integrations, and enabling commercial teams with the frameworks, tools, and strategic alignment required to amplify growth across FMCG, non-endemic, and endemic advertisers.

This is a senior individual contributor role with significant cross-functional leadership responsibility. You will work closely with Product, Commercial Strategy, Sales, and GTM teams to ensure partnerships translate into clear commercial outcomes and sustained adoption across markets, with the opportunity to build a small team over time.

What You’ll Be Responsible For

Partnership Strategy & Senior Partner Relationships

Define and own Deliveroo Advertising’s B2B partnership strategy across Demand, AdTech, Mar Tech, measurement, and platform partners.

Build and maintain senior, executive-level partner relationships that drive advocacy, alignment, and long-term commercial value.

Ensure partnership priorities align with Deliveroo Advertising’s commercial objectives, annual revenue plans, and the broader Deliveroo × Door Dash Ads Retail Media strategy.

Act as a senior strategic counterpart to agencies and ecosystem partners, shaping joint commercial strategies and partnership plans that drive revenue growth.

Partner Activation & Revenue Enablement

Translate strategic partnerships into scalable revenue enablers through structured activation programmes and initiatives.

Build and manage Joint Business Plans (JBPs) with priority partners to formalise collaboration, co-investment, and shared outcomes.

Partner closely with Sales Directors to embed partnership initiatives into pipelines, QBRs, and planning cycles, enabling adoption and supporting revenue growth.

Identify and accelerate partner-funded opportunities, innovation pilots, education programmes, and co-marketing initiatives.

Own the commercial strategy and execution of Deliveroo Advertising’s partnership portfolio, defining how partnerships are structured, prioritised, and scaled to drive commercial impact.

Define partnership priorities, commercial models, and value exchange with ecosystem partners, in close collaboration with Revenue Operations, Strategy, and Finance.

Partner with Revenue Operations to ensure partnership initiatives are supported by appropriate enablement, governance, reporting, and operational processes.

Establish clear partnership rhythms and forums (e.g. executive check-ins, commercial reviews, annual planning) focused on performance, growth, and mutual value creation.

Cross-Functional Leadership & Commercial Strategy (Deliveroo Ads & Door Dash Ads)

Work closely with Product (Ads) to inform and influence prioritisation of partnership integrations across measurement, creative optimisation, identity, offsite, and broader AdTech interoperability.

Collaborate with Commercial Strategy and Solutions GTM to embed partnerships into sales narratives, value propositions, GTM…