Brand Manager

Overview

The 50 Best brand is the leading authority in global gastronomy, international drinks and premium travel space, showcasing worldwide trends and highlighting great restaurants, bars, hotels and vineyards around the world.

For more than 20 years, 50 Best has provided unrivaled guidance through its lists and events to gourmets, cocktail lovers and discerning travellers, inspiring consumers to discover and explore diverse establishments, cultures and destinations. The organisation remains steadfast in its commitment to unveiling up-and-coming chefs, bartenders and hoteliers, exploring trends, and highlighting the subtlety and complexity of various cuisines and drinks cultures from around the world.

Its portfolio includes The World’s 50 Best Restaurants, The World’s 50 Best Bars and their regional lists, as well as The World’s 50 Best Hotels, The World’s 50 Best Vineyards and the 50 Best Discovery platform.

We have offices in Gatwick, Brighton and London, UK;
Montpellier, France;
Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our London and Gatwick offices and to work remotely for the rest of the week.

Position: Full time – permanent

Location: London / Gatwick / Hybrid

The Brand Manager plays a pivotal role in safeguarding and elevating the 50 Best across its global verticals, including Restaurants, Bars, Hotels, Vineyards and Discovery. This role is responsible for ensuring the brand’s visual identity is consistently and accurately applied across all creative outputs – digital, print, social, environmental and experiential. Working cross‑functionally with creative, marketing, content and events teams, the Brand Manager supports the evolution of 50 Best’s brand guidelines, strengthens brand storytelling and ensures the organisation maintains its position as a leading name in global hospitality culture.

• Ensuring all creative assets, across print, digital, and environmental formats, adhere to 50 Best’s brand guidelines.
• Serving as a brand guardian, reviewing and approving designs to maintain a unified visual identity.
• Partnering with the creative team to refine and evolve brand guidelines for new initiatives.
• Collaborating with marketing, content, and events teams to ensure brand consistency across all campaigns and materials.
• Identifying opportunities to enhance brand storytelling across various touchpoints.
• Coordinating with internal departments and external agencies to align on brand standards and objectives.
• Educating and supporting teams on correct brand usage and application.
• Conducting regular audits to assess brand performance and visual consistency.
• Monitoring trends in luxury branding and competitor activity to keep 50 Best at the forefront of the industry.

• Proven experience in brand management within luxury hospitality or lifestyle sectors.
• Strong grasp of branding principles, luxury aesthetics, and premium customer expectations.
• Excellent communication skills, with the ability to convey brand concepts and guidelines to diverse stakeholders.
• Cultural awareness and international experience preferred.
• Proficiency in Adobe Creative Suite, Microsoft Office, and brand / project management tools.
• Exceptional attention to detail and a strategic mindset for brand storytelling.

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working.
• Contributory Pension.
• Life Assurance Scheme.
• Group Income Protection.
• Enhanced family‑friendly leave pay entitlements.
• Wellbeing benefits, including: a health care cash plan, Employee assistance programme, Virtual GP service and access to health & wellbeing resources and tools.
• Cycle to Work Scheme.
• Electric Car Scheme.

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.