Global Procurement Category Manager, Experiential Marketing

Job Description

Job Title: Global Procurement Category Manager, Experiential Marketing

Permanent

Location: London, Dublin, Edinburgh, Madrid, New York

Closing date: 26th January

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. We’re dedicated to maximising the £12 billion+ we spend every year, building brands of premium quality, while creating sustainable value and growth. Together, we’re shaping the services, partnerships and innovations that meet our future needs.

Our procurement team delivers outstanding end-to-end value across our supply chain and offers innovative supplier solutions. Together, we’re driving our ‘Society 2030:
Spirit of Progress’ plan across suppliers and agency partners to create a more sustainable world. Wherever you choose to carve your career, we’ll support and encourage you in our inclusive culture.

Diageo’s Procurement structure is a matrix model using both Global and In Market resources and this role is a part of the Global Category team. The Global Category Manager, Experiential is a critically strategic role within the Marketing Procurement community responsible for the overall global Experiential category spend of c.$500m and sits within the wider Customer Marketing Procurement team ($1.3b).

This role will lead the development of the Experiential strategy through effective business partnering and collaboration across Procurement, Marketing, Commercial, Finance, and other partner communities to maximise cost, cash, and growth.

The key responsibilities and deliverables of this role are to:

• Contribute towards Diageo’s overall $625m cost savings Accelerate target delivering productivity savings and establishing a pipeline of value for future years.
• Contribute towards Diageo’s overall $3b free cash flow target identifying and delivering cash opportunities and developing a robust cash delivery pipeline for future years.
• Maximise growth and performance by reducing areas of inefficient and ineffective spend using investment insights, data, and strategy (shape of A&P; 55/35/10).
• Collaborate effectively with all markets and global functions across Procurement, Commercial, Marketing, Effectiveness, Finance, and other stakeholder groups.
• Create best in class, transformational strategies that are executable in markets and deliver against our performance ambitions.
• Develop subject‑matter expertise for Experiential and all relevant sub‑categories, collecting and using external market/industry expertise and providing clear direction for the development and application of market data and insights into strategy development and sourcing.
• Lead a global community of procurement professionals across Experiential, including leading regular meetings, supporting market work streams and priorities, and sharing best practices. This role is a leadership role in the global community.
• Adhere to and always promote the highest standards of compliance. This includes risk management processes, contract management and cost modelling/benchmarking.
• Work dynamically across categories (including but not limited to Customer A&P categories, sponsorship and influencer, staffing/indirects, production, culture) and pro‑actively look for opportunities to drive further business value and strategy.
• Collaborate and/or support in the delivery of Diageo’s Society 2030 ambition.
• Lead or support sourcing activities. Ensure agency commercial terms, capabilities, and contracts are aligned with Diageo’s performance ambitions to maximise Diageo value and mitigate risk.
• Coach and develop talent across the Marketing Procurement community (global and in market).
• Ensure Diageo has leading agency ecosystems, models, and partnerships…