Ecom​/Commercial Director

DESCRIPTION

• Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
• Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
• Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
• Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
• Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
• Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
• Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
• Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
• Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
• Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
• Hire, lead and coach a leading-edge team to help execute against goals;
• Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
• Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with Jaded London stakeholders;
• Uphold Jaded London’s PLAYBOOK;
• Think like a customer, all the time, every day.

• Jaded London is on track to deliver annual net revenues of £50m in 2024/25.
• Whole business has clarity on strategic / tactical plan for 2025/26

• Jaded London is on track to deliver >£70m annual net revenues
• USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
• CpA : LTV increased by >50%
• Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :
  
  -)

• 5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
• Full working / leading edge knowledge of demand creation through Social and Paid Media
• Full working / leading edge knowledge of CRO techniques;
• Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
• Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
• Global experience (USA, Europe)

• Natural born leader, who feels at ease managing a team of head’s of departments
• Have great understanding of retail, e-commerce and marketing businesses
• You’re a ‘natural retailer’; obsessed with delivering your promise to customers
• CRO methodology is at the heart of everything you do
• Have a proven track record as a commercial individual, who understands brand and customer (shopper)
• Intellectual and emotional intelligence in balanced / equal measure
• Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
• Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
• You are independent and self-directed but able to work and lead a team of creative individuals
• Have superior analytical skills to track and manage performance
• Have…