Growth Lead

About ALT
21

Alt
21 is the Alternative Banking Platform, helping businesses hold, move, and manage money across currencies without the complexity of traditional banks or brokers. We work with businesses operating internationally, providing clearer, more transparent financial tools that help them stay in control as they grow.

We are now looking for a Growth Marketing Lead to build and scale an inbound growth engine that consistently drives high‑quality demand.

UK – London (office‑based)

As Growth Marketing Lead, you’ll own inbound demand generation at Alt
21 and work closely with the VP Marketing and commercial teams to drive predictable inbound growth, improve funnel performance, and build repeatable systems that scale.

Inbound demand generation & pipeline growth

• Own and execute Alt
  21’s inbound demand generation strategy
• Drive qualified pipeline through paid media, SEO, content‑led initiatives, and experimentation
• Build campaigns that balance volume, quality, and efficiency

Paid media & performance

• Plan, execute, and optimise paid campaigns across platforms such as Linked In and Google
• Test audiences, messaging, and creative to improve performance
• Manage budgets responsibly with a clear focus on ROI and pipeline contribution

SEO & organic growth

• Improve organic visibility and inbound demand in partnership with content and internal stakeholders
• Identify keyword and topic opportunities aligned to commercial intent
• Track and improve organic performance over time

Funnel optimisation & experimentation

• Own experimentation across landing pages, CTAs, conversion flows, and nurture journeys
• Use data to identify drop‑offs and opportunities across the inbound funnel
• Build a culture of testing, learning, and iteration

Data, reporting & insight

• Own reporting for inbound growth and demand performance
• Translate data into clear insight and recommendations for the wider team
• Focus on metrics that drive revenue, not vanity metrics

Cross‑functional collaboration

• Work closely with Marketing, Sales, and Leadership to align on ICPs, messaging, and priorities
• Support sales with insight into what’s resonating with inbound leads
• Ensure growth activity reflects Alt
  21’s positioning, standards, and brand voice

• 5–7+ years experience in demand generation or growth marketing
• Hands‑on experience with paid media platforms (Linked In, Google, etc.)
• Solid understanding of SEO and organic growth
• Experience owning performance across the full inbound funnel
• Strong analytical skills and comfort working with performance data
• Commercial mindset: you care about pipeline quality and revenue impact
• Comfortable operating in a fast‑moving, early‑stage environment
• Clear communicator who enjoys ownership and collaboration

Click the “Apply” button on this page or submit an application through the provided form.