Integrated Sales and Marketing Specialist

Integrated Sales and Marketing Specialist

Utilismart is seeking a versatile and proactive Integrated Sales & Marketing Specialist who will contribute equally to sales and marketing functions. This role combines strategic marketing execution with hands‑on sales support, and customer engagement. The ideal candidate is a strong communicator, creative thinker, and relationship builder who can manage multiple initiatives while contributing directly to business growth.

• Develop and execute integrated marketing campaigns across digital, print, and event‑based channels.
• Write or coordinate the writing of articles, thought leadership pieces, product spotlights, case studies, and other long‑form content.
• Create marketing collateral including brochures, one‑pagers, presentations, infographics, and product sheets.
• Manage day‑to‑day communication needs for internal and external audiences.
• Support branding initiatives including graphic design, templates, and visual identity assets.
• Manage the company’s website content, blog updates, and social media presence.
• Monitor performance analytics for campaigns, website traffic, and digital marketing activities; adjust strategies accordingly.
• Coordinate webinars, corporate events, trade shows, and speaking engagements.

• Support lead generation efforts, qualification activities, and follow‑up coordination.
• Assist with the creation of sales proposals, RFP responses, customer presentations, and product demonstrations.
• Conduct market and competitive research to support sales strategy and product positioning.
• Engage with prospects and customers to build relationships and identify opportunities.

• Maintain ongoing communication with assigned customer accounts to support retention and satisfaction.
• Understand customer needs, proactively provide product information, and address issues or inquiries.
• Conduct customer surveys and gather feedback to support product improvements and service enhancements.
• Maintain CRM data, ensuring account details, opportunities, and interactions are up to date.
• Collaborate with product and operations teams to relay customer insights and support customer onboarding where needed.

• Bachelor’s degree in marketing, business, communications, or a related field.
• 3+ years of experience in marketing, sales support, account management, or a hybrid role—preferably in a B2B or technology‑driven environment.
• Strong writing skills with experience producing articles, blogs, case studies, or similar content.
• Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., Word Press), and social media management tools.
• Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools.
• Strong project management abilities with the capacity to manage multiple priorities.
• Graphic design skills (Canva, Adobe Suite) and comfort creating visual marketing materials.
• Excellent interpersonal, verbal, and written communication skills.
• Detail‑oriented, creative, and customer‑centric with a proactive mindset.

• Contribute directly to both marketing and revenue‑driving activities.
• Work in a growing company within the smart utility and data technology sector.
• Collaborate in an innovative environment with opportunities for professional development.
• Enjoy a flexible hybrid work model and competitive benefits.

• Mid‑Senior level

• Full‑time

• Sales and Business Development

• Utilities