Marketing Manager
Location: Southwestern Ontario
Who We Are;
What We Do;
Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role OverviewThe Marketing Manageris responsible for supporting the development and execution of global marketing programs that generate leads, build awareness, and drive sales pipeline across both Public and Private Sector segments. Operating as a core member of the demand generation team, this role partners closely with cross-functional stakeholders to launch integrated campaigns,track program effectiveness,and report onresults.
Please note:
This is an individual contributor role ( 18 Month Contract Opportunity)
- Manage multiple projects simultaneously across different stakeholders, with the ability to prioritize workload, and drive initiatives to completion;
- Plan, coordinate, and execute the go-to-market for lead generating campaigns, productlaunchesand programs (cross-sell & growth) including tracking and reporting on results;
- Oversee all stages oftheglobalwebinarprogram, includingmanagingtopicdevelopmentand speaker sourcing(through team collaboration) andpromotionalplan(email,social,andpaiddigital);
- Responsible for liaising with the Training team to bring forward cross-functional opportunities, generateupsell and cross-sell pipeline, while also supporting training go-to-market initiatives;
- Lead or supportad hoc projects, including special initiatives, workflow improvements, technology enhancements,as needed;
- Project manage GTM for content creation across various formats including case studies,whitepapers, and video production;
- Leverage marketing tech stack to support multi-channel ABM campaigns including email, digital programming, custom chat bots, and events; present program details and performance results to Sales and Marketing teams;
- Responsible foridentifyingand implementing optimizations across processes,as observed;
- Define and track key metrics and deliver reporting and analytics for above marketing programs;
- Provide budget support to vertical leads, including tracking, forecasting, and reporting on program spend;
- Manage external marketing vendors as required.
- Bachelor’sDegree in Business or Commerce, or equivalent experience;
- 4-6years of experience in marketing program management, channel marketing, B2B or B2G marketing;
- Experience with managing external vendors/agencies;
- Experience in managing complicated and time sensitive projects;
- Interest and desire to learn and adapt tonew technologies;
- Ability to creatively problem solve;
- Self-starter and driven to succeed;
- Strong communication and presentation skills;
- Analytical with strong attention to detail.
- Familiarity with tools a plus: ON24,Demandbase,Qualified, Zoom Info, and Sales Loft.
The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you.
If the compensation structure for the role includes an incentive component (i.e. most…
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