Job Description & How to Apply Below
About the Role
We’re looking for a strategic and dynamic Director, Marketing & Recruitment to lead the launch and growth of Western International College (Western
IC) , a new partnership within the University Partnerships North America (UPNA) division of Navitas, at Western University in London, Ontario.
In this role, you’ll shape and execute marketing and recruitment strategies that drive international student enrollment across both undergraduate and graduate programs. You’ll also play a key role in building Western
IC’s brand presence in key global markets, managing relationships with our university partner, and leading a talented marketing team to deliver exceptional results.
This is a leadership opportunity for someone who thrives in a fast-paced, global education environment and is passionate about helping international students achieve their academic goals and reach their full potential.
What You’ll Do
Strategic Marketing & Recruitment:
Develop and execute marketing campaigns and recruitment strategies to meet annual enrollment targets, with a strong focus on both undergraduate and graduate programs.
Graduate-Level Focus:
Lead initiatives tailored to graduate student recruitment, ensuring alignment with institutional goals and market demand.
Team Leadership:
Manage and mentor college marketing teams, fostering collaboration and performance excellence.
Budget Oversight:
Develop and manage the business unit’s marketing and recruitment budget.
Stakeholder Engagement:
Build and maintain strong relationships with university partners and internal teams.
Pipeline Management:
Design and implement effective recruitment pipelines and forecasting tools.
Global
Collaboration:
Coordinate with offshore offices to ensure consistent messaging and value proposition delivery.
Market Development:
Identify and support growth in new and existing markets, including direct involvement in key regions.
What We’re Looking For
Essential
Skills & Experience:
Bachelor’s degree in marketing or related field
Proven success in student recruitment and marketing, ideally in post-secondary education
Experience recruiting for graduate-level programs
Strong leadership and strategic planning capabilities
Experience managing budgets and leading teams
Experience in pipeline management and understanding of target setting
Ability to travel extensively (domestic and international)
Legal authorization to work in Canada
Preferred:
Master’s degree in a related field
Proficiency in a second language
International recruitment experience
Why Join Us?
Lead high-impact initiatives in a global education organization
Shape recruitment strategies for both undergraduate and graduate programs
Work alongside dedicated professionals across North America and our international network.
Competitive compensation and benefits
Opportunities for professional growth and international travel
What We Offer
Navitas is an equal opportunity employer committed to fostering an inclusive, accessible environment where all employees feel valued, respected, and supported. We welcome applicants from diverse backgrounds and are dedicated to building a workforce that reflects the communities we serve.
Successful applicants will be subject to relevant pre-employment checks, including criminal background and professional reference checks.
Ready to make a global impact? Apply today and bring your leadership to a role where your vision drives student success.
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