Regional Marketing Manager

Overview

NAVBLUE is currently seeking a Regional Marketing Manager focused on digital tech ops solutions, based in Americas, to drive the Marketing activities for the Americas providing market and competitor intelligence, and developing analyses to successfully support the company’s business targets.

• Assist in aggressively growing the business by providing technical pre-sales support and training with Marketing feedback and recommendations to the Sales team for assigned products and services.

• Specific responsibilities include supporting the execution of the Marketing plan, market research and analyses, customer presentations and / or demonstrations, supporting other business lines activities including but not limited to bid management and RFP activities with Marketing feedback and recommendations.

• Stay apprised of current technology and airline business processes and practices in the market in an effort to be recognized as an expert in the specified technology and airline know-how relevant to the company’s products and services, in particular for the Americas.

• Support the Marketing activities for the objectives for the Americas.

• Develop and complete regional market analyses (competition, current and forecast markets), and synthesize the outcomes to support the respective business lines.

• Support go-to-market strategies including sales tool-kit, sales force training and pricing policy development.

• Support Pricing strategy for assigned products and services with regional information.

• Support of the Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).

• Support all stages of the sales cycle in Americas including, but not limited to, managing the leads qualification, supporting the opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.

• Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.

• Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).

• Support Air, the internal Operations Control Center for customer experience.

Education:

• Bachelor’s Degree or equivalent training

Experience & Capabilities:

• At least 5 years of marketing experience

• Strong technical knowledge of digital tech ops solutions

• Previous experience with a major digital tech ops solutions provider and / or major airline is preferred.

Licensure/

Certifications:

• Must have official authorization to work in Canada.

• Preference to have Scaled Agile Framework (SAFe) training and certifications.

Knowledge, Skills, Demonstrated Capabilities &

Competencies:

• Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.

• Capable of understanding and using enterprise software solutions.

• Capable of demonstrating high-level of product knowledge internally and to customers.

• Understanding of market trends in a fast moving environment.

• Have a clear understanding of product evolutions and priorities at all times.

• Must possess strong presentation skills and be able to communicate professionally in written responses.

• Must possess strong analytical / critical thinking skills.

• Must possess superior product knowledge as it relates to the defined product suite.

Communication Skills (Spoken, Written, Influencing, Proficiency in Other Languages):

• Fluent in English.

• Communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.

Technical Systems Proficiency:

• Competent in the use of the Google Workspace suite of products.

• Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.

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