Digital Marketing Strategist

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Company HQ:London, ON

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Work Location:Hybrid – remote + 2-days/week in office (London, ON)

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Type of Work/Status:Full-time, permanent

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Salary:$70,000 – $85,000 annually (dependent on experience)

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Start Date:As soon as possible

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Reports to:Vice President, Digital Strategy

[/_text][/_inner][/_inner][/][/][/][][][ ="container container-narrow"][global-empty-space][_text]A Personal Message from Melissa McInerney, CEO
Hi, I’m Melissa McInerney. Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar
, and we empower our team as trusted experts with room to grow. Today, our clients are some of the most exciting brands in their industries, and this Digital Marketing Strategist role is key to keeping them at the very top.
You live and breathe digital marketing
—building and optimizing paid campaigns across Google, Meta, Linked In, Performance Max, and beyond—but you also know that long-term growth means owning the search landscape. From crafting SEO strategies and keyword roadmaps to uncovering organic opportunities through audits and competitor analysis,
you’re just as comfortable driving rankings as you are driving conversions. You’ll own everything from campaign builds to content planning and reporting frameworks, partnering with strategy, creative, and analytics to deliver the results we confidently forecast. If that sounds like your kind of playground,
let’s talk
.
About the Role
At tbk Creative
, we know that successful marketing isn’t built on tactics alone—it starts with strategy
.We’re looking for someone who thrives on solving complex business challenges,
connecting the dots between data and creative
, and building marketing plans that drive measurable results.

If you’re the kind of person who asks “Why?” before you ask “How?”, you might be exactly who we need.
The Strategist Mindset – Non-Negotiable

• You see the big picture—client goals, market realities, and audience behaviour—before you touch a single campaign setting.
• You’re comfortable challenging assumptions, uncovering opportunities, and building strategies that balance short-term wins with long-term growth.
• You connect creative, media, SEO, and analytics into one cohesive approach.
• You communicate with clarity, translating marketing complexity into simple, actionable direction for clients and internal teams.
• You’re proactive—anticipating challenges, spotting trends early, and staying ahead of the digital marketing curve.

Why You’ll Love It

• Strategy at the Core – You won’t just “run ads” or “optimize on-page signals.” You’ll shape full-funnel marketing strategies and see your ideas directly influence business outcomes.
• Real Impact – Work with clients who value your strategic input and trust you to guide their growth.
• Collaboration Without Silos – Partner with designers, developers, copywriters, and media specialists who bring your strategy to life.
• A Place to Grow – Whether you want to deepen your strategic influence, lead major accounts, or grow into a senior leadership role, we’ll help you get there.
• Every Day is Different – You’ll work across industries, challenges, and channels—no two projects are alike.
• Support for Learning – Access to training, conferences, and mentorship to keep you sharp and ahead of the curve.

What We Need From…