Marketing Associate

As a Marketing Associate at Sequential, you will play a critical role in shaping our brand, product(s) and ensuring our scientific expertise is communicated to the personal care and dermo-cosmetics industries. You will support the execution of marketing strategies that drive awareness, engagement and lead generation efforts to amplify Sequential’s footprint and contribute to commercial growth. Working closely with the Head of Marketing and cross‑functional teams, you’ll help bring Sequential’s unique value proposition to life across digital channels, campaigns and trade shows (+ conferences).

This is an exciting opportunity for a creative, detail‑oriented marketer to gain hands‑on experience in a fast‑growing biotech company at the forefront of microbiome and human biomarker testing innovation.

An ideal candidate should have the drive to quickly learn our scientific offering to be able to translate them into strong marketable assets. We are looking for someone who will hit the ground running and be able to integrate into the team seamlessly. 3-6 months into the role, we expect a concrete understanding of our offerings, the ability to support in marketing efforts, and have ownership of individual duties and tasks to ensure smooth execution of overarching marketing strategies.

Our end clients are B2B companies who operate in both personal care and pharma industries. Both these target groups require different marketing tactics to reach. In order to succeed within this role, a deep understanding of these industries, their pain points and objections will be critical.

• Marketing Campaign Support:
  Assist in the execution of marketing campaigns across digital, email, and content channels to support business and sales objectives.
• Content Development:
  Help create and coordinate marketing materials including website content, blog posts, email newsletters, social media content, presentations, and sales enablement assets.
• Brand and Messaging Alignment:
  Ensure all marketing materials are consistent with Sequential’s brand voice, positioning, and scientific credibility.
• Market and Customer Research:
  Support in conducting research on industry trends, customer needs, and competitor activity to inform marketing strategies and messaging.
• Digital Marketing & Analytics:
  Support website updates, email campaigns, and social media efforts; track performance metrics and assist in reporting insights.
• Support with Ads Strategies:
  Support with Google Ads and Linked In Ads to increase website traffic and lead generation form submissions.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with sales, product, and operations teams to ensure marketing initiatives align with commercial goals and customer needs.
• Product and Scientific Knowledge:
  Develop a strong understanding of Sequential’s offerings and the microbiome and human biomarker landscape to effectively communicate value to target audiences.

• 1–2 years of experience in marketing, communications, or a related role; experience in biotechnology, life sciences, or cosmetics is preferred.
• Working knowledge of Canva for brand‑aligned digital content creation is essential.
• Quick to learn scientific concepts as a large part of the role consists of taking complicated science and translating it into tangible benefits for the industry.
• Familiarity with digital marketing tools Linked In, Google Ads & Analytics, Hub Spot, Wix & Meta Ads is preferred.
• Excellent written and verbal communication skills with an eye for detail and storytelling.
• Creative mindset paired with analytical thinking and comfortable thinking out of the box and owning small projects.
• Bachelor’s degree in Marketing & Communications (or equivalent) with a strong interest in the pharma, dermo‑cosmetics, personal care industry.
• Highly organized self‑starter with the ability to work on multiple projects in a fast‑paced environment.
• Collaborative, adaptable, and eager to learn in a growing company.

• A competitive base salary with opportunities for growth as the company scales.
• Access to our Equity Incentive Plan, allowing you to grow alongside Sequential.
• Ha…