Digital Marketing & Learner Recruitment Manager

• Welsh Oracy (Listening/Speaking)
  - Level 4
• Welsh Literacy (Writing/Reading)
  - Level 4

Salary: £52,333 - £55,754 / year

Final date to receive applications: 14 January 2026

Department: Marketing

Employment Type: Permanent

Location: Graig Campus

Compensation: £52,333 - £55,754 / year

Permanent | Full Time (37 hours per week) | MS1-MS3

Base Campus:
Graig Campus (travel across all seven campuses required)

Coleg Sir Gâr and Coleg Ceredigion have an exciting opportunity for a Digital Marketing & Learner Recruitment Manager to join our dynamic Learner Recruitment, Progression & Partnerships Directorate.

This pivotal role offers the chance to lead a high-performing digital marketing and recruitment team, shaping how learners engage with our colleges and ensuring our provision reaches, inspires and supports learners across Further Education, Higher Education, Work Based Learning and commercial markets.

Our colleges are committed to creativity, innovation and excellence. Recruitment is everyone's priority, and this role sits at the heart of that mission, bringing together data, digital insight, compelling storytelling and strong partnerships to drive recruitment success and enhance the learner journey.

As Digital Marketing & Learner Recruitment Manager, you will provide leadership for all digital marketing, branding and recruitment activity across Coleg Sir Gâr and Coleg Ceredigion.

You will lead the development and delivery of evidence-based learner recruitment strategies, ensuring our campaigns are inclusive, bilingual and aligned to our strategic priorities. Acting as a brand guardian, you will ensure consistency of tone, message and visual identity across all platforms, while continuously improving our digital presence and user experience.

The role combines strategic planning with hands‑on leadership, digital innovation and strong stakeholder engagement. You will work closely with senior leaders, curriculum teams, partners and external agencies, and will regularly represent the colleges at events and public-facing engagements.

No two days are the same in this fast-paced and influential role, which spans all seven campuses and a wide range of learner markets.

• Providing leadership and line management to the Digital Marketing & Learner Recruitment team, fostering a culture of collaboration, accountability and professional development
• Leading the development and delivery of the College's Recruitment Strategy across FE, HE, WBL and commercial provision
• Designing and delivering targeted, data-driven recruitment campaigns that widen participation and support progression
• Acting as the College's brand guardian, ensuring consistent and high-quality marketing and communications across all channels
• Leading digital optimisation, including Hub Spot, Google Analytics, paid advertising, KPI dashboards and campaign reporting
• Using insight and analytics to evaluate impact, demonstrate ROI and inform senior decision-making
• Overseeing learner journey communications from enquiry through to enrolment and transition
• Planning and delivering recruitment events including open days, taster events, fairs and awards
• Managing external suppliers and media partners to ensure value for money and high-quality outputs
• Supporting the Executive Team with public-facing communications, events and external engagement
• Building strong partnerships with schools, employers, Careers Wales, UWTSD and regional stakeholders

Welsh Language Requirements:

• Welsh Oracy (Listening/Speaking)
  - Level 4
• Welsh Literacy (Writing/Reading)
  - Level 4

Persons are welcome to apply for posts in Welsh and applications made in Welsh will not be treated less favourably than an application made in English.

To be successful in this role, you will need:

• A degree-level qualification in Marketing, Digital Media, Communications, Business or a related discipline (or equivalent experience)
• Fluency in Welsh and English, with the ability to operate professionally in both languages
• Proven experience of leading and managing marketing or learner recruitment activity within a complex organisation
• Strong…