Digital Marketing Assistant eCommerce Business

We are seeking a Digital Marketing Assistant to join our team! We sell automotive tools & equipment and other items on our website,  as well as various online marketplaces. Knowledge of tools is not required. We are a small business with less than 60 employees. This is an in-person position in Livonia, MI.

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Health, dental, vision, life insurance - HAP and Humana
• Paid holidays
• Vacation time
• 401K with 4% employer match
• Small business environment with low turnover
• Opportunity to grow and advance in the growing small business

• Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier
• Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets.
• Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation
• Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site.
• Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency.
• Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings.
• Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website.
• Edit current images on the website, whether removing the grey background, resizing, or optimization for web display.
• Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales.
• Manage and improve the Affiliate program
• Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing.
• Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal.
• Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution.
• Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates.
• Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding.
• When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts.

• Marketing experience at another company
• Familiarity with many of the programs listed below
• Ability to stay organized and strong attention to detail
• Experience with online retail / eCommerce knowledge
• Working on a small team and willing to wear multiple hats and learn new things

• Google Suite (Google Spreadsheets, Google Docs, Google Slides)
• Adobe Creative Suite (Illustrator, Photoshop)
• Social Media: (Instagram, Facebook, Pinterest, Youtube)
• Chat GPT or similar AI platform
• Yotpo Reviews
• Impact Affiliate
• Big Commerce
• Google Merchant Center
• EDI
• Searchspring
• ShipperHQ