Recruitment Marketing Manager

Overview

Liverpool John Moores University (LJMU) is a distinctive, unique institution, rooted in the Liverpool City Region and with a global presence. Our students and staff, past, present, and future, are the beating heart of our city and can be found in every corner of every industry and community. We couldn’t exist anywhere else and have shaped the city in which we belong.

Working with the people of Liverpool to improve lives and support communities is at the heart of why we were founded and why we exist today.

Liverpool John Moores University is seeking a creative and strategic Recruitment Marketing Manager to join our Student Recruitment Marketing and Admissions team. You’ll lead subject‑based marketing activity, driving effective recruitment campaigns that support LJMU’s ambitious student recruitment targets. This role currently supports the Schools of Pharmacy and Biomolecular Science, Biological and Environmental Science and Sport and Exercise Science.

• Develop and deliver marketing plans for allocated subject areas
• Create engaging multi‑channel campaigns in collaboration with our digital agency
• Produce high‑quality content across web, email, social media, print and video
• Support institutional and subject‑based recruitment events
• Use market insight and analytics to shape impactful marketing activity
• Build strong relationships with academic and professional services colleagues

• Experience planning and delivering integrated marketing campaigns
• Excellent copywriting skills and strong attention to detail
• Confidence working across digital platforms, analytics tools and CMS
• The ability to innovate, problem‑solve and manage multiple priorities
• Strong stakeholder management and communication skills

You’ll play a key role in showcasing our courses, shaping applicant engagement and ensuring LJMU stands out in a competitive market.

In return, we offer an excellent benefits package including generous annual leave entitlement, pension scheme, induction and development support as well as family-friendly policies.

This is an exciting time to join the university as we deliver the LJMU Strategy 2030 and its vision of LJMU as an inclusive civic university transforming lives and futures, by placing students at the heart of everything we do.

If you feel that this is the role you have been looking for and your skills and experience can make a real difference at LJMU, we look forward to hearing from you.

LJMU is an equal opportunities employer and welcomes applicants from all backgrounds and communities irrespective of age, transgender status, disability, gender, sexual orientation, ethnicity and religion or belief. All our appointments are made on merit.