Area Sales Manager - North - BL, L, WN

Join to apply for the Area Sales Manager - North - BL, L, WN role at Crown Lift Trucks UK

Covering the postcodes: BB, BL, FY, L, LA, PR, WN

Reporting to the Branch Sales Manager, your key responsibilities are the growth of a specific sales territory and providing excellent levels of customer service to businesses in a wide range of industry sectors.

The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of existing Crown customer base.

You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.

The efficient planning and management of the territory is as crucial as your work ethic, drive, and enthusiasm.

Offering a consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunities to secure new business, develop further business or provide additional value.

We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.

• 3 years sales experience, ideally within the Materials Handling sector.
• Strong new business development skills.
• Excellent customer management skills to build long lasting relationships.
• Personable – ability to build strong relationships.
• Strong presentation and customer facing skills.
• Commercial acumen (need identification, market awareness, competitor awareness).
• Strong IT skills, proficient in Microsoft Office – Excel, Word, PowerPoint, and Cloud based CRM System.
• Excellent organisational skills (specifically territory planning, time management and working to deadline).
• Meet individual sales targets by maximising upsell and cross-sell opportunities.
• Ability to absorb client information and communicate features and benefits to customers.
• KPI driven.
• Full UK driving licence.

Benefits include highly competitive salary with excellent commission, 25 days holiday, company car and fuel card, company pension, and personal benefits such as discount scheme and Tell Us Health.

From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.

Crown is one of the world’s largest material handling companies with a reputation for award‑winning product design, advanced engineering & technology, as well as superior after‑sales service. For 80 years, Crown’s business philosophy has utilized vertically integrated processes to design, manufacture, and distribute forward‑thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.

Since its founding in 1945, the family‑owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”

For further queries regarding this job, please contact the Recruitment Team at Crown Lift Trucks Ltd on or via

Crown Lift Trucks Ltd
Karen Callander
Rutherford Road
Basingstoke
RG24 8PD