Sales Wirral

Apply for the Sales role at Liberty Wines Ltd based in Liverpool, Wirral, Lancashire.

The Liberty Wines Sales team is growing and recruiting five new sales representatives across the UK.

As part of our expansion, we are looking for someone to drive commercial performance by managing existing accounts and developing new business in the On‑trade and Off‑trade across Liverpool, Wirral, and Lancashire.

• Maintain and develop existing customer accounts to achieve FY budgeted revenue and margin targets
• Develop new business opportunities to achieve FY new business targets
• Sell the Liberty Wines portfolio to the On‑trade and Off‑trade within the designated area
• Manage sales of specific brands/products to annually agreed targets
• Manage expenses to budget
• Act as an ambassador for Liberty Wines
• Conduct Liberty Wines events such as tastings and tutorials and support customer activity
• Regularly review Sales vs. Budget reports to analyse sales patterns
• Identify areas of focus and implement strategies to build turnover, profit, and develop new business
• Collate, analyse and summarise monthly performance

• Ability to sell to and grow accounts in both the On‑trade and Off‑trade while meeting sales targets
• Self‑motivated with a positive outlook and excellent communication skills
• Good organisational skills with the ability to deal with administrative tasks efficiently
• Strong wine empathy and ability to demonstrate wine knowledge, preferably at WSET Diploma level
• IT proficient including Microsoft Word, Excel and Power Point
• Candidates should have experience selling to the On‑trade and possess existing industry contacts

• 25 days holiday excluding public holidays, increasing after 2 years’ service and the option to buy additional days
• Personal bonus of up to 5% of salary, based on performance against key objectives
• Company pension scheme matching up to 5% of contributions
• 18 weeks enhanced maternity leave and 4 weeks paternity leave
• Cycle to work & electric car scheme
• Employee Assistance Programme
• Travel insurance
• Retail, wellbeing, technology, and travel discounts

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Sales, Business Development, and Management
• Industries:
  Beverage Manufacturing

Liberty Wines is an award‑winning company accredited silver by Investors in People. We offer excellent opportunities for training and development alongside a great working environment (and an even better coffee machine).

We encourage all employees to further their wine knowledge through our in‑house Liberty Wines Academy and WSET courses alongside building skills and experience over the course of their professional development.

Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.

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