Marketing and Communications Executive

The Marketing& Communications Executive will play a key role in shaping how Brownlow Health communicates with patients, staff, and the wider community. Working within a growing communications team, the postholder will lead on the design,creation and delivery of engaging, accessible, and high-quality marketing and communication activities across a range of digital and offline channels.

This is aproactive, hands-on role that requires creativity, excellent communication skills, and the ability to collaborate effectively across clinical and operational teams. The postholder will support the development of Brownlow Healths brand with excellent design skills, strengthen our online presence,and help deliver impactful campaigns that support patient care and organisational priorities.

Plan, create, and schedule engaging content for all digital platforms, including website, social media, podcasts, reception TV screens and newsletters.

Produce graphics, videos, and promotional materials using tools such as Canva.

Manage day-to-day digital engagement, ensuring timely and professional responses and forwarding on any relevant patient messages received appropriately.

Grow our followers and other engagement metrics.

Monitor analytics, report on performance, and make data-led recommendations.

Write clear, accessible content tailored to diverse patient groups.

Ensure all messaging aligns with Brownlow Healths tone of voice, values, and brand guidelines.

Work with internal teams to gather stories, updates, and insights for use in campaigns and communications by planning ahead.

Support the creation of printed materials such as posters, banners, leaflets, and patient information.

Develop the Brownlow Health brand guidelines and ensure it is being used throughout the organisation.

Lead and support multi-channel communication campaigns on health promotion, service updates, recruitment, and seasonal initiatives such as flu.

Assist with planning and delivery of key projects including Freshers Fair 2025 and other major community events.

Please refer to the attached Job Description for full summary of duties

Brownlow is proud to be an exceptional employer, offeringstrong support for staff wellbeing through a dedicated wellbeing team and awide range of benefits and incentives. These include protected study leave witha financial allowance and a comprehensive six-month mentorship and inductionprogramme.

We are committed to equality, diversity, and inclusion,and aim for our workforce to reflect the diverse community we serve. We actively encourage applications from individuals who identify as havingprotected characteristics, particularly those with linguistic diversity,members of the LGBTQ+ community, people from Black, minority ethnic or minorityfaith backgrounds, and those who are disabled and/or neurodiverse. We recognise that structural and systemic barriers may discourage some groups from applying,and we welcome feedback on any such barriers so we can work to address them.

Extended access sessions will form part of yourcontracted hours. If you are successful at interview and are registered withany Brownlow practice, you will be required to change practices as a conditionof employment.

Other job locations include:

Bentley Road Liverpool L8 0SY

Peach Street Liverpool L69 7ZL

26 Argyle Street Liverpool L1 5DL

155 Edge Lane Edge Hill Liverpool L72PF

2 Vauxhall Road Liverpool L3 2BG

Digital Communications & Social Media

• Plan, create, and schedule engaging content for all digital platforms, including website, social media, podcasts, reception TV screens and newsletters.
• Produce graphics, videos, and promotional materials using tools such as Canva.
• Manage day-to-day digital engagement, ensuring timely and professional responses and forwarding on any relevant patient messages received appropriately.
• Grow our followers and other engagement metrics.
• Monitor analytics, report on performance, and make data-led recommendations.

2. Content Creation & Brand Management

• Write clear, accessible content tailored to diverse patient groups.
• Ensure all messaging aligns with Brownlow Healths tone of voice, values, and brand guidelines.
• Work with internal teams to gather stories, updates, and insights for use in campaigns and communications by planning ahead.
• Support the creation of printed materials such as posters, banners, leaflets, and patient information.
• Develop the Brownlow Health brand guidelines and ensure it is being used throughout the organisation.

3. Campaigns & Engagement

• Lead and support multi-channel communication campaigns on health promotion, service updates, recruitment, and seasonal initiatives such as flu.
• Assist with planning and delivery of key projects including Freshers Fair 2025 and other major community events.
• Build strong relationships with local partners, universities, community groups, community engagement team and other relevant organisations.
• Support with external written briefs to agencies e.g. outdoor media.

4.…