Marketing Executive

Responsibilities

• Manage the marketing department budget and use financial strategy to advise all marketing plans
• Oversee the presence of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
• Evaluate marketing reports and sales data compiled by marketing colleagues and team
• Presents a regular updates and information to other department heads and executives
• Work with team mates to incorporate marketing needs into overall company planning and strategy
• Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services
• Organise and attend company-wide and marketing events
• Travel to meet clients and attend conferences, trade shows, industry events, and seminars
• Adheres to and implements company policies and procedures
• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
• Monitoring performance of marketing campaigns