Senior Marketing and Communications Manager

Employer:

Liverpool Biennial of Contemporary Art Limited

Location:

L1 0BW

Pay:

£37,784 to £38,926 per year

Contract Type:

Permanent

Hours:

Full time

Disability Confident:

Yes

Closing Date:

20/02/2026

Strategy and Planning

In consultation with the Director, develop and deliver multi-channel marketing & audience development strategies for each festival and non-festival projects which align with and support the organisation’s objectives.

Contribute to the overall strategy and business planning for Liverpool Biennial as part of the Senior Management Team

Create, implement and manage annual plans and budgets, setting targets in line with organisational objectives

Create and deliver high-profile, impactful campaigns for each biennial festival

Advise the team on brand development and management, messaging and design development

Provide insight by gathering data, commissioning research from independent evaluators, analysing findings and reporting on impact

Engage Programme (curatorial, learning, front of house) and other colleagues in jointly developing content and championing the organisation in all that it does

Review and develop innovative digital and audience development strategies and oversee website development and improvements Marketing and Audience Development

Oversee the briefing and management of external agencies including, but not limited to, designers, PR agencies, photographers, videographers and web developers

Champion digital development, engaging new audiences with innovative and interactive social media content

Lead on advertising and design, print production and distribution, including contracting, briefing and managing suppliers

Develop briefs and write, or commission, documents and online content for promotional, advocacy and reporting purposes

Work with colleagues to create, review and implement exhibition text and interpretation online and in venues

Draft effective press releases and statements in relation to the organisation’s activities

Work with colleagues to grow and diversify audiences, encouraging audience centred decision making

Contribute to the continual development of our CRM system, ensuring all key marketing contacts and agreements are uploaded in line with GDPR regulations

Contribute and oversee the maintenance and development of the organisation’s digital presence including website and other channels

Brief and manage printed materials to support festival activity including guides, tote bags, venue/city dressing and exhibition interpretation

Liaise with artists, their galleries and partner organisations regarding marketing and communications for the Biennial

Work closely with the Head of Development to commission and communicate independent evaluations of each festival edition

Lead on audience data capture in line with Arts Council England and local authority reporting and proactively respond to findings to support, tailor and advance audience development strategies Advocacy and partnerships

Advise the Director in shaping and delivering a strategic approach to advocacy, with support from external PR consultants

Support the senior leadership team to manage relationships with key strategic partners such as Visit Liverpool, local arts organisations, Liverpool City Council and Arts Council England, occasionally acting as the organisation’s representative where delegated

Liaise with peers and partner organisations, city region and tourism bodies, and other local and national agencies to develop new joint marketing partnerships, ensuring that plans are shared and goals met

Support the Director and Board on issues management and crisis communications, proposing messaging and approach in consultation with external PR consultants where appropriate

Support the development team in finding and engaging prospective supporters, enabling them to maximise revenue-generating opportunities for the organisation

Work closely with the development team to ensure appropriate crediting for funders and donors Events

Work closely with the Head of Development to plan and deliver all external Liverpool Biennial events (excluding festival programming)

Lead on drafting events…