Digital Marketing Account Manager; Advertising - Castle Int

Account Manager (Paid / Performance Marketing)

Salary: From £35,000 (DOE)

Type: Full-time | Monday–Friday

Location: Office, Remote or Hybrid Working

We’re looking for an experienced Account Manager to manage multiple client accounts and lead performance across paid campaigns. This role is heavily focused on paid media strategy, performance analysis and client communication.

While Meta and Google are our core channels, you’ll also support and help expand performance across other paid platforms we offer (e.g. Native, Tik Tok, Etsy, programmatic and emerging channels).

• Own day-to-day client communication and relationships
• Lead calls, manage expectations and keep deliverables on track
• Understand client objectives and turn them into clear campaign plans

• Plan and build paid strategies across multiple platforms (Meta/Google + others)
• Coordinate creative, landing pages and messaging with internal teams
• Conduct audience/market/competitor research to inform campaigns
• Introduce modern buying approaches, measurement-focused bidding and testing plans

• Track performance daily/weekly, identify trends and recommend optimisations
• Produce clear client reporting with insights, actions and next steps
• Manage budgets confidently and report on pacing and ROI/ROAS/CPA outcomes

• Support email marketing activity to align with paid campaigns (promos, flows, segmentation)
• Contribute to wider marketing strategy where needed

• Hands‑on experience managing paid campaigns (Meta Ads experience required)
• Strong working knowledge of Google Ads (Search/PMAX/You Tube beneficial, hands‑on desired)
• Comfortable learning and operating across additional paid platforms (native/display, etc.)
• Strong client‑facing communication: confident presenting results + strategy
• Highly organised: able to manage multiple fast‑moving projects and deadlines
• Data‑driven mindset with strong attention to detail
• Commercial awareness and budget management experience

• Own client comms and keep delivery running smoothly
• Reporting is consistent and insight‑led (not just numbers)
• Proactive optimisations and testing plans across paid platforms
• Clients feel informed, supported and confident in the strategy