E-Commerce Product Management Manager

We have an exciting opportunity for an individual to join our Liverpool FC team as a E-Commerce Product Management Manager.

Reporting to the Senior Manager, E‑Commerce Product, you will play a key role in shaping and managing the product backlog for all LFC Retail E‑Commerce global platforms, including  and the LFC Store app(s). While this role does not include direct line management, you will collaborate closely with the Senior Manager to support the development of the global digital strategy and help strengthen digital knowledge and productivity across the wider business.

You will work in partnership with the E‑Commerce trading team and cross‑functional stakeholders to ensure alignment and drive the achievement of key business goals.

• Manage third‑party relationships and software; act as the product expert with strong understanding of user personas.
• Support development of the digital product roadmap across all E‑Commerce platforms.
• Translate roadmap features into clear product requirements (user stories, acceptance criteria) within an Agile environment.
• Work with SCRUM teams and external partners to deliver enhancements on time and resolve issues within SLAs.
• Collaborate with QA teams to ensure all outputs meet quality and functional standards.
• Contribute to business cases to secure investment for E‑Commerce growth.
• Prioritise and groom sprint backlogs, balancing stakeholder needs with customer impact.
• Oversee scope, scheduling, and delivery of developments, ensuring timely value, clear reporting, and risk management.
• Ensure all deliverables meet required quality standards.
• Track and report on product performance post‑launch to inform future investment.

• Develop E‑Commerce retail digital products that reflect the brand at the highest standard.
• Deliver and exceed annual sales and profit targets across all E‑Commerce stores.
• Review global markets to identify growth opportunities and provide recommendations for expansion.
• Create market‑specific business plans to drive short‑ and long‑term growth.
• Partner with Merchandising and Commercial teams on international market expansion strategies.
• Monitor competitors and market trends to propose improvements and new customer‑focused initiatives.
• Support development of targeted onsite audience groups for personalised shopping experiences.
• Oversee SEO performance across all platforms.

• Ensure all E‑Commerce platforms deliver a modern, engaging retail experience.
• Optimise customer journeys to improve conversion and NPS.
• Identify improvement opportunities, plan testing cycles, and manage end‑to‑end execution with Insights/CRO teams.
• Use industry best practice to shape the product roadmap.
• Lead ongoing conversion optimisation and personalisation initiatives.
• Monitor user flows to identify friction points and improvement opportunities.
• Stay informed on new CRO tools, technologies, and research.

• Use reporting and monitoring tools to inform product development decisions.
• Implement segments and customise marketing channel configurations where required.
• Report regularly on UX, MVT, and journey performance.
• Expand monitored journeys to enhance insight into user behaviour.
• Work with Finance, Legal, and other teams to ensure all stores meet compliance requirements (financial reporting, data protection, GDPR).

We’re looking for a candidate with a strong professional foundation in Business, Marketing, IT or a related field, supported by significant E‑Commerce experience within a sport or lifestyle brand and proven operational expertise across international markets. You’ll bring the ability to understand and present complex user journeys, alongside excellent communication skills, strong attention to detail, and a balance of creative and analytical thinking.

Confidence working independently, collaborating across teams, and adapting to changing needs is essential, as is experience using tools such as Trello, Jira or Git Lab.

You will have a solid grasp of UX/UI principles, an understanding of warehouse and stock management systems, and the ability to set and report against…