Data Analyst

Job Description

DATA ANALYST - MARKETING ANALYTICS

Up to £45,000 | Liverpool City Centre | Hybrid (2 days/week in office - Monday & Tuesday)

THE COMPANY

Data-driven marketing agency working with clients to connect consumers with the right products. The company collects rich data across the entire consumer journey - from initial ad exposure through website browsing behavior to final conversion actions - and uses data analysis to drive every business decision. Small, focused data team investing in modern data infrastructure and analytics capabilities.

THE ROLE

Join a data team of 4 professionals (2 Data Scientists, 1 Data Engineer, and yourself as the Data Analyst) working collaboratively to transform raw marketing data into actionable insights that directly drive revenue and business strategy.

Your work will answer strategic questions like:
Why do certain customer segments convert better than others? How can we optimize underperforming marketing channels? Which campaigns drive the highest quality leads? How do consumers interact with content across different touchpoints?

What you'll do:

• Analyze marketing campaign performance across multiple channels
• Build web traffic and user behavior analysis to understand content engagement
• Design and analyze A/B tests to optimize conversi...