Sales and Marketing Manager

Overview

£17,500 Per Annum - 20 Hours per week. We are seeking an energetic and results-driven Sales and Marketing Manager to join our dynamic team. This role will be contracted for 20 hours per week, worked over 3 or 4 days.

In this role, you will drive revenue by effectively selling all aspects of the hotel within the local and national marketplace. You will support the delivery of the hotel sales and revenue budget by increasing the share and profitability of existing accounts and securing new business across all market segments. You will focus on corporate, meetings and events, and leisure segments, implementing targeted sales and marketing activities such as direct selling, promotions, and digital campaigns.

Hampton by Hilton Liverpool Airport has 3 meeting rooms, direct access to the airport for business and leisure travellers and car parking on site. Located just 7 miles out of the city centre with lots of untapped opportunity.

• Develop and own the sales and marketing plan that aligns with the hotel's objectives, outlining actions and strategies to support the hotel's positioning in the marketplace.
• Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue.
• Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target.
• Support the preparation of the annual budgets and take ownership of driving and delivering agreed strategies in line with the hotel sales and marketing plan.
• Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments.
• Manage and penetrate new accounts to secure business and increase market share.
• Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts.
• Utilize Brand sales initiatives and tools to maximize benefits to the hotel.
• Prepare account development plans for the hotel’s key accounts to ensure maximum share from each account.
• Support Valor’s central marketing team in data capture and database management processes and systems.
• Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.
• Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor’s central marketing team and partners.
• Manage and implement the hotel’s local social media strategy and activity.
• Ensure the hotel’s online presence, including  and third-party sites, is up-to-date.
• Maximize local PR opportunities when appropriate.
• Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools.
• Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel's profile.
• Manage relationships with local attractions and venues for joint opportunities.

Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role.

• Exclusive discounts for you, your friends and family:
  Valor team member rates at UK hotels, with rooms from just £30 Bed and Breakfast; discounted stays for friends and family; 50% discount when dining in our restaurants and bars; free meals while on duty; access to high-street discounts; up to 40% savings on bikes with Cycle To Work Scheme; generous refer-a-friend bonuses (starting at £250).

• Caring for your health and wellbeing, both in and outside of work: wellness activities, Employee Assistance Programme (free confidential advice 24/7 for you and your family), Healthcare Cash Plan options from £5 per month.

• Supporting your hospitality career growth: fully funded apprenticeship programmes, internal development programmes, monthly and annual service awards.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age. Across the UK, we operate 37 hotels across brands such as Crowne Plaza, Holiday Inn, voco, Double Tree by Hilton, Hilton Garden Inn, Hotel Indigo, AC by Marriott and Courtyard by Marriott. We continue to have ambitious development and growth plans for 2025 and beyond.