Assistant Store Manager - Livermore, CA,
Listed on 2026-02-01
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Retail
Retail & Store Manager -
Management
Retail & Store Manager
Assistant Store Manager I
Livermore, CA, US
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies. Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the ability to adapt to all roles within the store’s environment.
Responsibilities Sales Responsibilities- Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values.
- Develop sales strategies, initiatives and growth across all categories; communicate goals to the team, track store’s performance at all times and achieve sales.
- Hold the management team accountable for personal productivity and management contribution.
- Develop clienteling strategy; implement and monitor over time to achieve business goals and objectives in partnership with the Store Manager.
- Understand changes in market with potential impact on business performance and support the execution of sales strategies/tactics.
- Bring best self to work through Coach’s Guide to Style; ensure all associates follow expectations.
- Act as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local associations, mall initiatives).
- Resolve customer issues in a timely manner while being solution‑oriented and forward thinking; partner with the Store Manager and/or District Manager as needed.
- Develop team to build long‑term relationships with customers to drive business.
- Take initiative; have a high level of ownership and accountability for results of self and others.
- Work directly with the Store/District Manager to protect and drive the needs of the business.
- Ensure all daily tasks are completed without negatively impacting service of Coach standards.
- Approach challenges in a direct and timely manner and take action to course correct in the moment, when appropriate.
- Build trustful relationships with peers and team; act as advocate for the Brand.
- Welcome feedback and adapt behaviors; create short and long‑term goals to achieve personal metrics and store performance.
- Delegate and empower others.
- Create enthusiasm and positivity for a shared vision and mission.
- Recognize and value individual performance.
- Evaluate performance of all team members and provide consistent and timely feedback; create and modify action plans for continuous development in partnership with the Store Manager.
- Resolve performance problems using appropriate communication, coaching and counseling techniques.
- Adhere to all retail policies and procedures including POS and Operations.
- Leverage and understand Coach’s tools and technology to support service and operations of store.
- Recruit, interview, onboard and work closely with Store Manager on strategies to maintain top‑talent; while creating a talent bench.
- Manage daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention.
- Demonstrate strong business acumen; strategically forecast in partnership with Store Manager, plan and budget to the needs of the business (i.e. payroll, staffing, scheduling, merchandising).
- Interact and communicate with Lead Supervisor and Store Manager.
- Maintain interior and exterior upkeep of building in partnership with the corporate office; communicate needs to ensure aesthetic and safety requirements are met.
- Leverage and…
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