Account Executive

Account Executive at Salem Media Group, Inc summary:

The Account Executive at Salem Media Group is responsible for selling and managing multi-media advertising and marketing solutions, including OTT/CTV and influencer platforms, primarily targeting small and medium-sized businesses. The role involves prospecting, delivering tailored advertising presentations, and meeting or exceeding sales goals across on-air and digital media products. Success requires in-depth knowledge of digital marketing trends, strong communication skills, and proven sales experience in media and advertising.

Salem Media Group – Little Rock offers an exceptional opportunity for a Media Strategist / Account Executive. We are seeking a highly motivated sales professional to join our growing on-air and digital sales team. The individual selected will sell and manage multi-media advertising and marketing solutions, including OTT/CTV. Podcast, influencer sales platforms, targeting regional/national small and medium-sized businesses. Success will be measured by reaching monthly, quarterly, and annual sales goals, while continuously developing new business opportunities to meet and exceed client advertising expectations.

• Prospect for local and regional businesses, reaching decision-makers, setting meetings, analyzing client needs, and creating and delivering compelling advertising presentations that align with client objectives.
• Conduct research and stay current on local digital marketing trends and digital marketing opportunities.
• Create and present strategic marketing proposals to key accounts and new business decision-makers.
• Accurately project revenues, meet and exceed monthly sales targets across all product lines, and surpass annual sales goals.

• A proven track record of exceeding sales goals in both on-air and online media.
  In-depth knowledge of digital products and their positioning and sale in the marketplace.
• Experience in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, addressable geo-targeting, and other digital marketing solutions.
• A demonstrated ability to identify and understand business categories to target for advertisement prospecting.
• History of performing in-depth needs analysis, uncovering client needs, and providing tailored solutions backed by data that justifies the sale.
• Exceptional written and verbal communication skills, with the ability to present multi-faceted solutions to clients or groups.
• Proven success in developing business marketing strategies for both local and regional clients.
• Maintain a professional appearance and demeanor in all client-facing situations.
  Ability to work effectively with a diverse group of clients across various industries.

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.

#advertising #sales #media #broadcast #radio #digital #marketing

Keywords:

Account Executive, media sales, digital marketing, OTT advertising, CTV sales, influencer marketing, advertising sales, audio and podcast advertising, sales strategy, marketing solutions