Green Goods Regional Sales Manager

Overview

Join the Griffin Team:
Regional Live Goods Sales Manager Opportunity

Are you a driven, strategic sales leader ready to make a major impact in a fast-growing horticultural organization?

At Griffin Greenhouse Supplies, we’re seeking a Regional Live Goods Sales Manager to lead, inspire, and develop a high-performing team of Sales Representatives across a designated region. If you’re passionate about coaching talent, building customer relationships, and driving growth, this is your chance to join one of the nation’s top horticultural suppliers!

• Coach, mentor, and support Sales Representatives to achieve sales and profit goals across your region.
• Manage new hire onboarding and ongoing development to ensure strong sales skills and product knowledge.
• Understand and analyze regional market dynamics including trends, pricing, competition, and customer behavior.
• Travel throughout the region to strengthen customer relationships, uncover opportunities, and guide rep performance.
• Partner with internal business managers, product specialists, and customer service leadership to support regional operations.
• Collaborate with vendor partners on customer visits, promotions, and sales opportunities.
• Work cross-functionally with regional Hard Goods Sales Managers to maximize coverage, value-added service, and cross-selling.
• Guide sales reps in maintaining and expanding business, prospecting new opportunities, and driving year-over-year growth.
• Lead annual forecasting and budgeting activities for the region.
• Make key staffing decisions including hiring, performance management, and corrective action when needed.
• Represent Griffin at trade shows, grower events, and industry meetings.
• Support catalog and publication development through feedback and insights.
• Conduct monthly virtual meetings with your region and cross-functional partners.
• Travel 40-50% within the region, with additional travel for expos, company meetings, and industry trials.

• High school diploma or GED accepted in place of a degree when accompanied by sufficient relevant work experience.
• Bachelor’s degree in agriculture, Horticulture, Ag Business, Marketing, or related field required.
• Proven sales and team leadership experience required; horticultural industry experience strongly preferred.
• Ability to coach, develop, and inspire multiple Sales Representatives across several territories.
• Strong verbal and written communication skills with the ability to deliver clear expectations and feedback.
• Excellent relationship-building skills with the ability to work effectively with diverse personalities and customer types.
• Strong analytical and problem-solving skills with the ability to work under pressure and adapt to change.
• Proficiency using MS Office (Outlook, Word, Excel, PowerPoint) and integrated sales systems.
• Valid driver’s license and willingness to travel 40-50%.

• Medical, dental, and vision insurance coverage starting on the first of the month following 30 days of employment.
• Company-paid short-term and long-term disability, as well as life insurance
• Paid Time Off (PTO) including floating holidays, sick/personal days, and vacation time
• 401(k) plan with a 25% company match up to 6%
• Company Profit Sharing Plan
• We offer a summer perk that supports work–life balance: eligible staff may be eligible for “50/50 Fridays” for occasional early release.
• Employees receive 8 hours of paid volunteer time each year
• Tuition reimbursement program
• Christmas holiday bonus
• And many more valuable benefits!

At Griffin, we are committed to fair and equal treatment of all employees and future applicants. We believe that diversity fosters innovation and collaboration, making us a stronger organization. We hold ourselves accountable for maintaining a workplace free from discrimination and expect our employees to treat one another with respect. Together, we work towards a workplace where every voice is valued, every perspective is embraced, and every opportunity is accessible.

Our commitment extends to all aspects of employment, from recruitment to advancement, ensuring a fair and equitable environment for all team members. We recruit,…