Strategic Finance Associate

Role Overview

We are seeking a highly analytical and detail-oriented strategic Finance Associate to support the commercial finance team in understanding and forecasting player behaviour, with a particular focus on player churn and retention.

The successful candidate will design, build, and maintain a robust Excel-based cohort model that quantifies churn dynamics, supports financial forecasting, and helps guide strategic decisions around player lifetime value, marketing ROI, and retention initiatives.

Location
:
Hybrid - 2 days a week in Jagex office (Cambridge)

Reports to
:
Director of Commercial Finance

• Model Development & Maintenance
  • Design and build a dynamic Excel model to track and forecast player churn by cohort, incorporating key behavioural and financial metrics (e.g. acquisition date, spend, activity, retention curves).
  • Maintain and update the model regularly with new data from finance and data analytics teams.
  • Ensure the model is transparent, auditable, and scalable for future business needs.
• Support with the preparation of Board materials
  
  Data Analysis & Insights
  • Maintain the on-going partnership with the Games and Data teams to reflect changes to assumptions and game roadmaps.
  • Supporting creation of business cases to calculate and support ROI narrative.
• Analyse player lifecycle data to identify churn drivers, retention trends, and revenue impacts.
  • Segment players into cohorts (e.g. by acquisition channel, geography, game title, or spend level).
  • Work closely with marketing and product teams to quantify the impact of retention campaigns or game changes.
• Financial Forecasting & Reporting
  • Integrate churn assumptions into revenue and cash flow forecasts.
  • Support budgeting and scenario modelling by providing insight into expected churn rates and lifetime values.
  • Prepare and present findings to finance leadership and key stakeholders across the business.
• Collaboration & Cross-Functional Work
  • Partner with Data, Marketing, and Product teams to align definitions and data inputs.
  • Collaborate with BI and data engineers to automate model inputs over time (e.g. via SQL or Power Query).
  • Translate complex analytical outputs into clear, actionable insights for non-technical stakeholders.

• Strong Excel skills, including advanced formulas, data modelling, Power Query, and data visualisation (Pivot Tables, Charts).
• Experience building financial or analytical models from scratch.
• Excellent quantitative and analytical skills with a keen attention to detail.
• Strong understanding of cohort analysis, churn modelling, or customer lifetime value (LTV) metrics.
• Ability to communicate insights clearly to senior non-technical audiences.
• Relevant degree in Finance, Economics, Mathematics, or related field.
• Experience relating to prior employment in Big 4, Investment Banking, Consulting, other Corporate Finance or similar / equivalent

• Experience in gaming, entertainment, or subscription-based businesses.
• Familiarity with SQL or data extraction from BI tools (e.g. Looker, Tableau, Power BI).
• Exposure to Python, R, or other statistical tools for churn or retention modelling.
• Understanding of digital marketing metrics and player acquisition funnels.

• Curious and data-driven with a proactive approach to problem solving.
• Comfortable managing large, complex datasets.
• Strong business acumen – able to link data insights to financial performance.
• Excellent communication and stakeholder management skills.
• Passion for gaming and understanding player behaviour.