Director Public Relations

Overview

Remote Work:
Hybrid

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

• Manages the company s reputation and drives positive visibility among key external audiences, including media, customers, partners, investors, influencers, industry organizations, and others
• Develops the talent within his/her team and fosters a positive culture between his/her team and other stakeholders within the business units along with other marketing groups across the business
• Cultivate strong, professional relationships with top tier media
• Drives strong thought leadership platform using external and internal data to position Zebra and its executives as premier thought leaders in our industry
• Develops external communications recommendations in support of Zebra s products, solutions, and services; works in partnership with Legal, Compliance and other functions to continually assess and drive opportunities for storytelling while mitigating risk
• Manages the corporate blog
• Performs other duties as assigned by the Sr Director of External Communications

Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL or Holtsville, NY

Minimum Qualifications:

• BA or BS degree in Journalism, Communications or related field required. MBA or other advanced degree preferred
• 15+ years of work experience including public relations with 10+ years of PR strategy experience and 8+ years leading a team
• 10% travel in US

Preferred Skills and

Competencies:

• Experience as a content strategist, business writer/editor, and relationship manager with a facility for delivering clear, fast, and powerful content in a variety of formats, and a vision for connecting key business themes and earned media channels to drive the most impact
• Experience developing and delivering recommendations at C- and VP-level with excellent communication, financial, analytical, and problem-solving skills
• Significant experience leading independent teams in PR, Global Integrated Marketing, or related disciplines across both virtual and direct formats
• Strong understanding of global changing media landscape and experience partnering with Marketing on storytelling through various channels including paid, earned, shared and owned
• Experience in building and managing media programs that deliver measurable results with outstanding strategic writing and editing skills
• Proven ability to develop strategy and oversee strategic communications and reputation management programs designed to advance corporate reputation
• Strong thought leadership development skills and the ability to drive strategic messaging and advocacy in a competitive and collaborative environment
• Ability to effectively drive cross-functional initiatives with sales, product development, marketing, and executive leadership within tight deadlines
• Experience implementing and maintaining a successful operational model and approach to systematically build a global network of third-party advocates to leverage in PR, marketing, and sales activities
• Exceptional verbal and interpersonal communication skills with track record of building and inspiring high-performing, global teams
• Demonstrated ability to develop best practices for thought leadership content creation, distribution, maintenance, content repurposing, and implementation along with structures and platforms to support a global content and communications vision

Come Join the Herd!

Zebra is an equal opportunity…