Lottery Sales Rep II

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit

1. Training: train and develop new lottery retailers. The training includes lottery equipment functions, products (instant and draw games), account management (accounting, inventory management, etc.) and sales drivers.

2. Account Management:

• Make regular visits to retailers to ensure a consistent and professional presence at every Lottery retailer
• Remove closed games as directed by the Lottery within the required time frame
• Pick up and transfer inventory as necessary
• Make recommendations on facing counts and product mix that will result in optimizing Lottery product sales.
• Review key metrics with retailers on a regular basis
• Communicate organizational strategies, and best practices to retailers in order to maximize sales
• Perform retailer activations/terminations and changes of ownership
• Develop, implement and evaluate sales promotions with individual retail outlets
• Motivate retailers to participate in and support promotions
• Establish and maintain effective working relationships with customer personnel and Lottery retailers

3. Merchandising: deliver, sell-in and install Lottery permanent retail displays (instant ticket displays, winner awareness, banners, posters, etc.). Demonstrate the advantages of proper placement of Lottery products and point of sale materials and equipment. Increase and maintain Lottery brand presence and awareness throughout Lottery retailer locations. Maintain cleanliness of Lottery displays and equipment. Gather information on retailers’ and players’ reactions to products and promotions and provide feedback to sales management team.

Provide ideas and suggestions for new promotional and permanent merchandising elements.

4. Sales Optimization Projects:

• Work with Sales Manager and Business Analyst on driving same store sales initiatives
• Work with Lottery Corporate Account team to design and execute sales optimization initiatives in corporate retailers

• Sales closing skills
• Must be able to “cold call” on businesses and ultimately sign up new retailers

5. Other: participate in Selling Events and Customer Appreciation promotions, and other projects as assigned.

• Must be able to stay overnight for state sales meetings or as necessary
• Must be able to stand for extended periods of time
• Must be able to organize and maintain assigned storage space for supplies and equipment designated for use in sales territory

Relocation may be necessary to maintain the specified region.

• Bachelor’s Degree in business, sales/marketing, or related field preferred, or at least 3-5 years of experience in sales, marketing, and merchandising
• Valid driver’s license
• Good driving record
• Ability to pass a criminal background check
• Computer/mobile device proficiency, including business applications software
• Must be able to speak clearly and persuasively with strong interpersonal skills
• Expresses self well in group or in one-to-one conversations
• Must be able to produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner in order to effectively convey product benefits highlighting key selling features and product differentiation
• Must be proficient in Microsoft Office
• Required to work flexible hours, potential weekend and evening activities needed
• Travel within the specified region…