Senior Associate, Marketing; University of Nebraska

Overview

LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

Sounds like a winning formula for you. Join us!

The Sr Associate, Marketing Content and Strategy role will be responsible for a variety of tasks that support the successful implementation and completion of omni-channel marketing content to help drive engagement and donation revenue. The ideal candidate will lead the ideation, development and execution of digital fundraising and stewardship strategy. This person will manage and lead a team of student marketers, track marketing performance and identify insights that will optimize our approach and influence client recommendations.

This role will work under the guidance and leadership of the Engagement Center Manager to support fundraising efforts across the organization.

• Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue.
• Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team.
• Assist in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more.
• Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more.
• Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience.
• Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (Vanilla Soft), including ongoing segment management, template and scripting maintenance, result code updates and more.
• Creating and sending test content and managing the review process.
• Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more.
• Assists Engagement Center Manager with daily Engagement Center operations as necessary.

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy.
• Must illustrate strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines and unite teams with a single vision and voice.
• Must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging.
• Strong digital marketing experience is required, including the use of email and web hosting platforms and tools like Google Analytics.
• Proven experience and creativity with video scripting, creation and editing is a significant plus.
• This talented, creative, and driven marketer can easily manage multiple initiatives at once.
• Experience in building and integrating marketing teams and programs is a must.
• Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging.
• Proficient computer skills, including MS Office, Adobe Creative Suite.
• Experience in marketing software like Google Analytics, Google Adwords, etc.
• Excellent time and project management skills with exceptional attention to detail.
• Demonstrate a high level of ownership and ability to work independently with minimal direction.
• Fast learner with creative problem-solving skills.
• General understanding of higher education fundraising.