Senior Associate, Marketing; University of Nebraska

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

Sounds like a winning formula for you.
Join us!

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals.

Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

The Sr Associate, Marketing Content and Strategy rolewill be responsible for a variety of tasks that support the successful implementation and completion of omni-channel marketing content to help drive engagement and donation revenue. The ideal candidate will lead the ideation, development and execution of digital fundraising and stewardship strategy. This person will manage and lead a team of student marketers, track marketing performance and identify insights that will optimize our approach and influence client recommendations.

This role will work under the guidance and leadership of the Engagement Center Manager to support fundraising efforts across the organization.

• Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue.
• Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team.
• Assist in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more.
• Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more.
• Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience.
• Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (Vanilla Soft), including ongoing segment management, template and scripting maintenance, result code updates and more.
• Creating and sending test content and managing the review process.
• Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more.
• Assists Engagement Center Manager with daily Engagement Center operations as necessary.

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge,

skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated breadth of digital marketing knowledge with a strategic…