Group Brand Manager - Aqura SG

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

We are seeking a dynamic and experienced Develop and execute comprehensive omnichannel activation plans with a digital-first approach, ensuring alignment with organizational strategy. Drive insights, team education, and cross-functional collaboration while managing performance, tools, and service providers to optimize outcomes.

• You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
• You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
• You will be responsible for researching HCP content consumption behaviour and proposing cost‑effective tools for inclusion in OCM scope.
• You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
• You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
• You will be responsible for collaborating with cross‑functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
• You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
• You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Graduate degree preferably in Math or IT

8+ years overall experience

• Digital savvy
• Excellent analytical skills
• Presentation skills
• Very strong communication skills
• Team player
• People management

• Business Acumen
• Storytelling
• Market Intelligence
• Data Analysis

• Adaptability to manage dynamic challenges effectively.
• Collaboration and teamwork to achieve shared objectives.
• Clear and impactful communication to build strong relationships.

• Experience as Digital P&L ownership in pharma / Non‑pharma (FMCG, Banking, Consumer Health) industry is desired.
• Exposure to a comprehensive digital media strategy (specific focus on…