Content Marketing Associate

Layer is a powerful software platform used by architects, engineers, and contractors to connect their project data, drawings, and workflows in one place. We’ve grown organically through referrals and product-led word-of-mouth. Now, as we prepare to scale, we’re looking for a creative and scrappy marketing generalist to help us build brand awareness and generate demand.

Drive content strategy —prioritize quality over quantity, and work directly with our founder to shape messaging and voice

Create content that gets noticed —from Instagram reels and Linked In posts to customer interviews, explainer videos, and design-forward templates

Act like a journalist —talk to our users, understand their workflows, and turn those insights into high-quality pieces that resonate

Build scalable marketing assets —with tools like Figma, Framer, and AI

Coordinate with creators and experts —hire or collaborate with domain pros (architects, designers, etc.) to produce trusted, resonant content

Own campaign execution —run Linked In and Google campaigns, publish blog posts, and manage email campaigns

A strong communicator and natural storyteller—someone who gets joy from creating

Comfortable in ambiguity, and hungry to prove yourself in a high-trust startup environment

Someone who knows how to make noise —you have a feel for what cuts through in a crowded feed

Curious and quick to learn new tools (AI, editing tools, video, design, etc.)

High impact:
Your work will directly influence growth, visibility, and market position

Creative freedom:
We’re looking for new ideas, new formats, and bold experimentation

Tangible runway:
We’re profitable within months and reinvesting in growth with intent