Digital Media Producer

Salary
: $80,000.00 – $90,000.00

The Administration for Children’s Services (ACS) protects and promotes the safety and well‑being of New York City’s children and families by providing child welfare, juvenile justice, and early care services. In child welfare, ACS contracts with private nonprofit organizations to support and stabilize families at risk of a crisis through preventive services and provides foster care services for children not able to safely remain h year, the agency’s Division of Child Protection responds to more than 50,000 reports of suspected child abuse or neglect.

In juvenile justice, ACS manages and funds services including detention and placement, intensive community‑based alternatives for youth and support services for families. ACS is also a key part of NYC’s early childhood and education continuum, providing childcare assistance to thousands of child welfare involved and low‑income children so they can access safe, affordable, quality care.

The Digital Media Producer plays a key role in shaping how ACS communicates its mission, services, and impact to the public. This position develops multimedia storytelling content. The ideal candidate is a creative storyteller and digital strategist who is passionate about public service, children and family well‑being, and experienced in building authentic engagement through digital media.

• Conceptualize and produce multimedia stories that highlight the people, programs, and impact of ACS through video, photography, audio, and written content.
• Partner with program areas and leadership to identify compelling stories that humanize ACS’s work and uplift family and youth voices.
• Manage digital campaigns from concept to execution, including timelines, creative briefs, and partner coordination as needed.
• Ensure brand consistency and compliance with the ACS Brand Guidelines.
• Collaborate with the Communications and Marketing team to produce polished digital content for web and social platforms.
• Track and report on key performance indicators (KPIs) for digital engagement.
• Use data insights to refine content strategy and improve reach and effectiveness.
• Stay current on digital trends, tools, and best practices in public sector communications.
• Work closely with the External Affairs, Communications and Marketing team members on integrated campaigns.
• Support agency leadership with digital coverage for press events, internal events, community initiatives, public service messages and announcements.
• Ensure all digital content adheres to accessibility guidelines.

• A baccalaureate degree from an accredited college and two years of experience in community work or community‑centered activities in an area related to the duties described above.
• High school graduation or equivalent and six years of experience in community work or community‑centered activities in an area related to the duties as described above.
• Education and/or experience which is equivalent to “1” or “2” above. However, all candidates must have at least one year of experience as described in “1” above.

• Demonstrated experience producing high‑quality digital content, including video editing, motion graphics, photography, and audio storytelling.
• Proficiency with creative software including the Adobe Creative Cloud software.
• Strong visual storytelling ability with an understanding of narrative structure, interviewing techniques, and translating complex topics into accessible multimedia content.
• Experience creating digital campaigns for multiple platforms (Instagram, X/Twitter, Facebook, Linked In, You Tube).
• Knowledge of web and social media analytics tools and ability to draw actionable insights from performance data.
• Understanding of accessibility standards and best practices for creating accessible digital content.
• Familiarity with public sector, nonprofit, or mission‑driven communications.
• Ability to work collaboratively and communicate effectively with subject‑matter experts, stakeholders, and leadership.
• Strong project management skills, including organizational skills and the ability to balance multiple deadlines.
• Comfort…