Digital Marketing Specialist - Onsite | Columbia, SC

The T-Shaped Marketer plays a crucial role in the Complete Marketing Team (CMT), contributing a wide range of digital marketing skills to enhance client success. This role involves managing and optimizing digital marketing campaigns across various platforms, supporting the CMT Squad Leader in client account management, and ensuring effective local SEO and directory management. The T-Shaped Marketer is expected to stay updated on the latest trends and technologies in digital marketing, ensuring that all strategies are cutting‑edge and data‑driven.

• Leadership, Management, and Accountability (LMA):
  Lead and mentor the support team assigned to you within the CMT squad. Manage tasks and projects related to digital marketing, ensuring that all campaigns are executed effectively and meet client expectations.
• Assistant Account Management
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  Support the CMT Squad Leader in managing client accounts by providing insights, preparing reports, and assisting in strategic planning.
• Digital Marketing Specialist
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  Develop, manage, and optimize digital marketing campaigns across multiple platforms, including Google Ads, GA4, Facebook Ads, Linked In Ads, and other emerging platforms.
• Local SEO and Directory Management
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  Implement and manage local SEO strategies, ensuring accurate business listings across Google Maps and directories.
• Cross‑Functional Collaborator
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  Work closely with Content Specialists, Graphic Designers, SEO Specialists, and the CMT Squad Leader to deliver integrated marketing solutions that meet client goals.
• Continuous Learner and Innovator
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  Stay updated on digital marketing trends, technologies, and best practices, ensuring that all strategies remain competitive and effective.

• Client Relationship Management
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  Build and maintain strong client relationships through excellent communication and regular updates. Engage directly with clients to ensure their needs are met and to provide them with insights on campaign performance and strategic recommendations.
• Campaign Management
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  Oversee the execution and optimization of paid search campaigns on platforms such as Google Ads, Facebook Ads, Linked In Ads, and emerging platforms like Tik Tok. Manage social media advertising strategies to ensure alignment with overall marketing objectives and client goals.
• Email Marketing
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  Create and manage targeted email marketing campaigns, ensuring they are strategically aligned with the customer journey and designed to drive engagement and conversions. Analyze email campaign performance and make data‑driven adjustments to improve effectiveness.
• Content Integration and Development
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  Collaborate with Content Specialists to produce high‑quality content that aligns with broader marketing campaigns. Ensure that all content is optimized for search engines and integrated effectively across digital platforms.
• Data Analysis and Reporting
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  Monitor and analyze the effectiveness of marketing campaigns, using tools like GA4 to extract actionable insights. Regularly report on key performance indicators (KPIs), providing recommendations for improvement based on data analysis.
• Customer Journey Optimization
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  Analyze and optimize the customer journey, ensuring that all touchpoints are aligned with the client’s overall marketing strategy and contribute to improved customer engagement and conversion rates. Work with the CMT Squad Leader to implement strategies that enhance the customer experience across digital platforms.
• Project Management
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  Manage multiple digital marketing projects simultaneously, ensuring all are completed on time, within budget, and to the highest quality standards. Prioritize tasks effectively, especially under tight deadlines, to meet client and team objectives.
• Advanced Analytics and Emerging Platforms
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  Utilize advanced analytics tools to monitor and report on campaign performance, providing detailed insights that drive strategic decisions. Stay informed about emerging digital marketing platforms and trends, assessing their potential value for clients, and experimenting with new advertising channels.
• Continuous Improvement
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  Identify opportunities to improve marketing strategies and team performance,…