Senior Community Liaison

At
Assisting Hands Home Care – Boston Northwest
, we provide award-winning care and are recognized as an Employer of Choice in the Boston area. We help seniors achieve their #1 wish: to continue living independently in their homes during retirement.

We’re looking for a Sr. Community Liaison to lead and grow our community outreach efforts, support our team of Community Liaisons, and drive strategic marketing initiatives to increase client referrals across the Metro West/Boston Region. This is a leadership role for a motivated and compassionate professional who can lead, build lasting relationships with referral partners, and guide the overall marketing strategy for the organization.

• Competitive base salary with performance incentive bonuses
• Vacation and sick time
• Health and dental insurance (starting on day one)
• Flexible schedule, some hybrid work; approximately 60–80% time in the community

• Experience in Healthcare marketing/outreach (required);
  Experience in social services, senior care, home care or similar roles (preferred). RN/LPN, SW, OT, PT encouraged to apply.
• Valid driver’s license and reliable transportation for community travel (required)
• Must be able to pass a background check
• Strong relationship-building skills and a polished, professional presence; A Can-Do attitude with problem solving skills, and able to work independently
• Excellent verbal and written communication, and multi-tasking skills to manage parallel efforts on new initiatives, lead management and community outreach
• Highly organized, reliable, and able to work independently in the field
• Comfortable presenting information and representing the organization at events
• Familiarity with CRM systems, Microsoft Office Suite and/or Google Suite

• Build and execute a Marketing Plan to achieve growth targets
• Lead brand awareness efforts, and prepare/deliver presentations to groups in the community
• Identify new partnership opportunities and provide insights on local market needs
• Engage with community partners, building relationships
• Manage the sales funnel, responding to all lead inquiries and onboarding new clients/families
• Communicate & work collaboratively with referral partners, families, and colleagues.
• Contribute to a strategic plan for long-term business growth.
• Cultivate and maintain strong relationships with key referral partners, including hospitals, rehabs, SNFs, senior living communities, and community organizations
• Conduct regular in-person outreach visits to strengthen presence and awareness
• Educate community partners about our home care services, capabilities, and value
• Attend community events, professional meetings, networking groups, and health fairs
• Track outreach activities, referral trends, and partnership engagement in CRM tools
• Collaborate with internal care teams to support a smooth intake experience for new clients and families

We are seeking someone who enjoys building relationships with partners within their community. You likely are already be working in the health care sector, looking to expand your horizons, and use your existing knowledge and connections. We have a fantastic tool box of resources that can make excelling in this role fun and rewarding.

Compensation includes base salary with commission.