Senior Brand Manager, Motor Oils, and Retail Auto Parts; RAP Commercial Strategy

Senior Brand Manager, Motor Oils, and Retail Auto Parts (RAP) Commercial Strategy

Join Valvoline Global Operations in this pivotal role. We are looking for a senior brand manager to drive strategy, performance, and long‑term growth for our Motor Oil portfolio and RAP channel.

Why Valvoline Global Operations? At Valvoline Global Operations, we proudly carry the legacy of the original motor oil brand. Founded in 1866, we introduced the world’s first branded motor oil and have continuously advanced innovation as part of the Aramco family. Our core values—Care, Integrity, Passion, Unity, and Excellence—shape everything we do. We work globally to develop future‑ready products and best‑in‑class services for partners worldwide, and we are building a culture that celebrates creativity, innovation and excellence.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in‑office schedule (3 days per week). This position offers a full relocation package for non‑local qualified candidates.

How You Will Make an Impact

The Sr. Brand Manager is a commercial and marketing leader responsible for driving strategy, performance, and long‑term growth for Valvoline’s Motor Oil portfolio—Passenger Car Motor Oil, Heavy Duty Engine Oil, and Small Engine Oil—as well as for winning across categories in the Commercial channel for our key specialty retail customers. The role blends portfolio ownership, channel strategy, integrated marketing and communication leadership, and strong customer collaboration.

Key responsibilities include:

• Motor Oils Portfolio Leadership
  • Lead full strategy for PCMO, HDEO and Small Engine portfolios, including vision, competitive positioning, communication, pricing strategy and long‑term portfolio evolution.
  • Lead the annual financial planning process, develop annual volume and revenue forecasts, promotional assumptions, and portfolio investment needs.
  • Manage business performance across revenue, margin, and product mix to meet annual targets and recommend course corrections.
  • Translate insights on consumers, shoppers and competitors into actionable strategies to drive brand health and category growth.
• Retail Auto Parts (RAP) Commercial Strategy
  • Serve as the commercial marketing lead for the RAP channel, aligning portfolio and channel strategies with customer and market needs.
  • Partner cross‑functionally to develop strategy across product assortment, education, pricing and promotion.
  • Lead development of creative assets to educate retail countermen/women and commercial customers on Valvoline’s portfolio and promotions.
  • Identify white‑space innovation opportunities and lead commercialization through the stage‑gate process.
• Communication & Media Strategy
  • Lead development of annual integrated media and communication strategies across the Valvoline portfolio.
  • Develop strategic briefs, guide creative development, and ensure deliverables align with brand and channel strategies.
  • Manage timelines, budgets and execution across on‑ and offline assets, content, claims and marketing materials.
• Leadership & Talent Development
  • Lead, coach and develop two Associate Brand Managers.
  • Build marketing capability across insights, portfolio management, commercial storytelling and cross‑functional leadership.
  • Champion a high‑performance culture focused on accountability, collaboration, and growth.
  • Act as trusted advisor to RAP customers, delivering insight‑driven category leadership and deepening partnerships.
  • Lead customer presentations with strategic clarity and compelling storytelling.

What You’ll Need

• Bachelor’s degree required.
• 6+ years of experience in brand management or product marketing, ideally in CPG or automotive aftermarket.
• Experience leading media strategy, creative development and agency management strongly preferred.
• Proven success in building and executing commercial strategies and delivering annual business plans.

What Will Set You Apart

• CPG or automotive aftermarket experience.
• Experience presenting to and influencing major retail customers.
• MBA preferred.

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• Health Savings Account (with employer‑base…