Digital Marketing Operations Lead

# Digital Marketing Operations Lead## Qmatic
** Location
* * Lockbourne, OH, United States
** Experience
* * 5-10 yrs
** Job Type
** Full Time
** Date Posted
** February 11, 2026---At Qmatic, our purpose is clear: a world where everyone can access the services they need.

For more than 40 years, we have shaped how people connect with essential servicesreducing friction, simplifying journeys, and enabling organizations across retail, finance, healthcare, and the public sector to deliver world-class customer experiences.

Today, Qmatic operates as a truly international company, serving customers and partners across Europe, North America, and global markets. Our solutions power service journeys for leading enterprises and public organizations worldwide.### Purpose of the role

The role ensures that marketing operatesas an always-on engine by driving day-to-day Mar Com activities, website updates, marketing automation, AI-supported optimization, and content production. You have a solid understanding of digital marketing, demand generation, and customer journeys in a B2B context. This role is ideal for someone who enjoys being close to the systems, the data, and the execution and taking pride in making marketing operations run better every month.###

Key responsibilities
1. Hub Spot ownership, website operations & optimization   
* Own and operate

Qmatics Hub Spot  environment end-to-end, including portal administration (setup, data structure and quality, governance, permissions), workflows, analytics, and AI capabilities.

* You will also own the day-to-day management of our website in Hub Spot CMSandhandling content publishing, page creation, updates, and continuous improvements (basic SEO/CRO).

* Act as the internal Hub Spot expert across Marketing and Sales.
2. Marketing automation, campaigns & performance   
* Build and run marketing automation and lifecycle journeys in Hub Spot, including workflows, campaigns, email programs, list segmentation, lead nurturing, and customer journeys.

* You will drive performance through continuous testing and optimization, using Hub Spot reporting and analytics to improve conversion, engagement, funnel efficiency, and time-to-market in a B2B context.
3. AI-enabled marketing operations & hands-on content production   
* Embed AI into day-to-day marketing operations byidentifyingopportunities, testing new capabilities, and applying AI-driven ways of working within Hub Spot and related tools. This includes using AI to support content creation, personalization, segmentation, lead scoring, and performance optimization.

* You will also create and adapt marketing content hands-on (web, email, social, webinars), independently and with AI support, using tools such as Hub Spot AI, generative AI platforms (e.g., Midjourney, Runway, Suno,Eleven Labs, or comparable tools), and design tools (e.g., Figma, Adobe Creative Cloud), where relevant.

* You’re comfortable experimenting with prompts, iterating outputs, and applying AI tools to improve efficiency, creativity, and quality.### Who you are:
* Self-starter with strong ownership.
* Performance- and improvement-driven.
* High pace and ambition, while being detail-oriented and holding yourself (and others) to a high bar for structure and quality under pressure.
* Humble, collaborative, and open to feedback, with a low-ego mindset focused on what works.
* A strong internal communicator with the judgment and finesse to navigate cross-functional collaboration effectively.
* Flexible and committed to the journey.
* Fluent in English; proficiency in Swedish is preferred.### Why Qmatic:

Werein an exciting transformation phase: fastmoving, collaborative, and global.

Youllwork cross functionally, have clear priorities, and partner with internal teams and external agencies.

Location and reporting structure:

Based in our Mlndaloffice with the ability to work in a hybrid arrangement according to the company Hybrid Working Policy, and the needs of the business. This position reports to the Head of Marketing###
* About Qmatic
** Qmatic is a global leader in reshaping connections between people and services for truly excellent customer experiences. Working seamlessly with…