Director, Market Access Business Development; UK

Genesis Research Group is an international healthcare consultancy providing value evidence strategy, generation, synthesis, market access and value communication services to life sciences companies. Delivering these services, empowered by technology innovations, has enabled us to become a trusted partner with our clients across the development and commercialization life cycle.

Genesis Research Group provides services across RWE, HEOR and Market Access disciplines to provide a holistic set of solutions for the clients we work with. The Genesis Research Group Access and Pricing (A&P) team focus on providing flexible, timely and strategic services for the clients we work with, through the combination of knowledge and technological solutions. Services cover both primary research with stakeholders, via the Rapid Payer Response platform and In-depth Interviews, and secondary research combined with strategic consultancy.

Position summary

The Director of Market Access Business Development will help design and drive effective sales strategies and, at the same time, identify, secure and retain business through consultative and proactive sales efforts directed at decision-makers across existing and new life science clients. They will also continue to develop their existing client relationships to enable the development of new business opportunities and expansion across existing accounts.

It is essential that the individual has drive to enhance the business, whilst working effectively with a team of international colleagues to deliver results across the accounts they work with. For this role, a strong network and knowledge of the US pharmaceutical market is required.

Flexible – hybrid or remote, depending on location.

• Proactively identify potential new business opportunities and demonstrate ability to successfully manage the engagement throughout the sales cycle from prospecting to awarded.
• Leverage your strong, long-term relationships with key advocates and decision-makers to maintain high internal and external visibility across designated accounts.
• Lead, develop, implement and successfully execute comprehensive account plans and strategies for designated accounts and collaborate with cross-functional internal team to track progress against the plan and provide quarterly status updates.
• Be able to proactively and independently conduct outreach to prospective clients using strong language skills to secure meetings. Genesis has a range of platforms to support outreach and the individual must be able to learn how to utilize these and to work towards outreach targets
• Develop in-depth knowledge of designated accounts, key departments, and stakeholders within the account to ensure success as the primary point of contact for providing information on account relationships, research priorities, and influencers.
• Ability to leverage internal cross-functional resources to lead internal and external discussions to understand client challenges and develop solutions that provide strategic and differentiated value.
• Develop and maintain in-depth understanding of Genesis’ key offerings and capabilities and determine how to best position across different client segments, departments, and stakeholders as well as identify cross-sell opportunities.
• Ability to assimilate knowledge and expertise related to Genesis market access solutions and be able to deliver these in capabilities meetings to a high standard, including the ability to independently address questions and potential objections from clients
• Have strong knowledge of the US pharmaceutical market, particularly market access and be able to speak about these topics confidently
• Have experience across a range of market access forms of research, both primary and secondary, and be able to advise clients on the best solution to meet their strategic objectives
• Ensure Genesis is well-informed on the evolving competitive landscape across designated accounts, including proactive pursuit of understanding competitor positioning and pricing to identify specific reasons for…