Head of Sales and E-Commerce

Salary:
Competitive and dependent on skills and experience

Start date:

As soon as possible

To apply:

Email a CV and cover letter to

ABOUT US

Beak is an industry-leading craft brewery located in the East Sussex town of Lewes (10 mins from Brighton). Since launching in 2020, we’ve grown to become one of Europe’s most respected independent beer producers. We package in excess of 5,000 hectoliters per year; export to more than 30 countries worldwide and deal directly with 1,000+ stockists. In addition, we run a successful subscription service, an international beer festival and recently launched the highest rated alcohol-free beer brand in the UK.

We are a small but dedicated team of people who push boundaries, embrace challenges and consistently deliver excellence.

THE POSITION

With annual sales exceeding £3m, we are looking for a creative and commercially astute sales leader to help drive the next phase of our growth. This is a role for a true self-starter: highly organised, strategically minded and motivated, with a genuine passion for our product and brand. Following a recent investment, the business is on the brink of significant expansion, and the successful candidate will have the opportunity to grow alongside it, taking on increased responsibility and building a best-in-class sales team.

Working closely with the Director and Head Brewer, you will lead sales across both direct-to-consumer and trade channels. The role combines sales leadership with hands-on involvement in sales administration, e-commerce, operational planning and brand representation, offering real scope to shape how the business evolves. You will play a central role in aligning production with demand, ensuring smooth order fulfilment and protecting margins as we scale.

As Head of Sales, you will also act as a key ambassador for the brewery. We are seeking someone with confidence, charisma and authenticity, who can build lasting relationships across our customer base and the wider brewing community, from independent bottle shops and pubs to export partners, festivals and international breweries. This role will involve regular travel across the UK, Europe and beyond.

RESPONSIBILITIES

• Ensuring we hit predetermined monthly sales targets across all channels
• Managing all sales orders across DTC and trade channels, ensuring accurate processing and timely fulfilment
• Managing our e-commerce platforms, including , Sellar, Eebria, Klaviyo and Breww
• Taking a leading role in managing and growing our monthly subscription service Beak Social Club
• Handling customer queries, invoicing, export paperwork and order reconciliation
• Acting as a point of contact for trade clients by answering enquiries, resolving issues, providing product information and maintaining strong, professional relationships
• Producing monthly sales reports and performance insights
• Monitoring and managing gross profit margins across product ranges and channels
• Supporting forecasting and sales planning to inform brewing schedules
• Working closely with the Head Brewer on brewing schedules, volume planning and product mix
• Establishing permanent lines
• Overseeing dispatch operations and coordinating with the warehouse team to ensure efficient, accurate deliveries
• Maintaining smooth day-to-day logistics and stock flow
• Representing the brewery at UK and international industry events
• Supporting and leading new product launches
• Acting as a brand ambassador, building relationships with customers, partners and distributors
• Developing and executing online sales strategies and campaigns (seasonal drops, limited editions, bundles, merchandise)
• Improving e-commerce customer retention
• Managing CRM systems and automated customer communications (reorder reminders, newsletters, launch announcements)
• Collecting and analysing customer feedback for continuous improvement
• Assisting, from time to time, with the organisation of the brewery’s international beer festival, These Hills

REQUIRED SKILLS AND QUALIFICATIONS:

• Proven experience in sales, e-commerce, or operations (drinks or FMCG preferred)
• Experience with Breww, Sellar, Eebria, Klaviyo and Shopify apps preferred
• Strong administrative and organisational skills
• Strong…